Remove Direct Marketing Remove Millennials Remove Retail
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How to Attract Customers with Buy Now, Pay Later Options

Neil Patel

BNPL helps online retailers attract customers and increase revenue, which is why business leaders are taking note. For example, a recent IPSOS study found consumers are 54 percent more likely to purchase from online retailers that offer PayPal, and a recent Morning Consult survey found PayPal is the #2 trusted brand in the world.

Gen Z 145
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An Alternative Approach to Developing Content Marketing Personas

Content Marketing Institute

As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for the business.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Retail & FMCG. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. After a very volatile year, total retail ad spend could fall 16.2%