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What is a Lead Magnet? 20 Lead Magnet Ideas and Examples [+ Step-by-Step]

Hubspot Marketing

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. The problem is these magnets can take a lot of time and energy to produce. Offer unique industry insights in an ebook or report. Karmen Kendrick Creative When you think of a lead magnet, you probably think of an ebook.

eBook 145
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7 Biggest Content Marketing Mistakes And How To Avoid Them

Marketing Insider Group

She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. Very few content marketers hit a home run each time they step up to bat. Not Documenting Your Content Marketing Strategy . This is one of her best yet.

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7 Common Content Marketing Mistakes And How to Avoid Them

Marketing Insider Group

As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make. Don’t make the same mistake twice and learn from the most common ones we see brands making in their content marketing efforts. NOT DOCUMENTING YOUR CONTENT MARKETING STRATEGY.

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12 must-read CRO case studies to inspire your next campaign

Unbounce

Instead, you could divert more of your marketing energies into email campaigns that get the results you’re after. The solution: Implementing AI tools to tailor marketing strategies effectively Enter AI optimization tools. Learn how they transformed hundreds of abandoning visitors into leads in one month.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

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The Impact of Community

Duct Tape Marketing

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. 08:21): They rebuilt the company on the ethos of community wasn't a marketing strategy, it was a company strategy.

Energy 53
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An Action Plan For Embracing Change

Duct Tape Marketing

That this requires discovering something that wasn't on your original roadmap, but that once you get there you recognize it has tremendous transformative transformational value. (11:37): And companies transform as a result, right? So, uh, hardcover, audio book, ebook, what basically any retailer you like. Yeah, sure.