Scoop.it!

OCTOBER 20, 2022

B2B content marketing is the art of using any content related to business transactions between two companies. That includes white papers, case studies, ebooks, infographics, etc. It is a form of inbound marketing that targets businesses and organizations rather than consumers. Create Content Marketing Partnerships.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Marketing Insider Group

NOVEMBER 24, 2010

Share The folks at Velocity Partners think that this is a great (and a scary) time to be a B2B marketer. The eBook offers a call to action for all B2B marketers to take a different path from the traditional “tried and true&# marketing practices of old. So they’ve written a manifesto (reg.

Telemarketing 74

Telemarketing eBook Inbound Marketing Customer loyalty 74

Adobe Experience Cloud Blog

AUGUST 6, 2012

Influencer b2b marketing (as part of a wider international marketing plan ) is one method that can help you generate a local buzz in your new market. Here are 5 tips for creating your influencer marketing strategy. This will allow you to promote their guest posts, ebooks, conference gigs.

Marketing Strategy 132

Marketing Strategy eBook Influencer Marketing Marketing 132

Duct Tape Marketing

JANUARY 15, 2016

7 Steps For An Effective Social Media Marketing Plan written by Guest Post read more at Duct Tape Marketing. With 2016 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. is now being replaced with, “how can our business grow with social media marketing?”.

Social Media Marketing 53

Social Media Marketing Marketing Plan Marketing Marketers 53

Hubspot Marketing

MAY 30, 2022

It will also ensure the health of your inbound marketing strategy. The essential KPI tracker, shown above, takes the metrics your marketing team has agreed to track and describes them in more detail. eCommerce Planning Kit. Planning ahead can save you time and heartache later. Essential KPI Tracker.

Marketing 145

Marketing Key Performance Indicator Marketers SEO 145

Rock Content

SEPTEMBER 20, 2023

In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. Devise a Tailored GTM Content Marketing Plan Creating a content marketing plan for your GTM strategy comes next.

Marketing Strategy 95

Marketing Strategy Customer loyalty Marketing eBook 95

Lynton Web

JUNE 8, 2023

This includes blog posts, landing pages, eBooks, webinars, whitepapers, and more. How to Perform a Content Audit Here’s how to perform a content audit so you can see success in your marketing campaigns. Content marketing plans typically feature different forms of content.

Whitepaper 64

Whitepaper eBook Inbound Marketing SEO 64

Rock Content

AUGUST 20, 2020

Some of the most common are: blog posts; ebooks ; webinars ; white papers ; videos ; lists; infographics ; reviews; tutorials ; case studies; interviews; studies; templates; tools. Remember: if a competitor has a high-quality topic, covering all the areas of a specific theme, it might be important for your Inbound Marketing strategy.

Whitepaper 78

Whitepaper eBook Inbound Marketing Product 78

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

DIY Marketers

JANUARY 17, 2022

Now you’re ready to pick the digital marketing tactics that you’re going to use for your business. How to Promote Your Business With Content Marketing. Content marketing is an inbound marketing strategy. How do certain products spike during a specific period or season? But no one can do that.

Promotion 98

Promotion Marketing Marketers Advertisers 98

Lynton Web

FEBRUARY 9, 2022

This blog will dive into what goes into building a successful demand generation strategy and why you should add one to your marketing plan. If you’re looking to establish yourself as a leader or authority in your market, you need a strong demand generation strategy to create a foothold. How to Build a Demand Gen Strategy.

eBook 52

eBook Education Marketing Plan Digital Marketing 52

Duct Tape Marketing

JANUARY 22, 2016

Typically, incentives (otherwise known as lead magnets) can come in a variety of forms, including: eBooks. I know what you’re thinking – who has time to write an eBook?! But your blog is bursting full of articles that can be combined and repurposed into an attractive eBook. Checklists.

eBook 51

eBook Education Communications Place 51

Duct Tape Marketing

MARCH 17, 2023

Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one of the top three or four companies in its national market before a successful exit. The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority.

Marketing Strategy 95

Marketing Strategy B2C CMO Marketing 95

Unbounce

OCTOBER 24, 2023

that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next? billion by the end of 2023 and $232.3

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next? billion by the end of 2023 and $232.3

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Rock Content

MAY 5, 2020

The objectives may be achieved through different types of content too, like blog posts, ebooks, infographics, videos, quizzes, templates, datasheets, and so on. Content Marketing is oriented by a funnel , that also influences the type of content to be used. In an Inbound Marketing strategy, email is an important part of success.

Digital Marketing 101

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 101

Duct Tape Marketing

MARCH 3, 2017

How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide written by Guest Post read more at Duct Tape Marketing. With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals.

Content Marketing 72

Content Marketing Analytics eBook Marketing 72