Martech
SEPTEMBER 28, 2023
( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. And while it’s far too early to predict a winner, my money is on ChatGPT. Get MarTech!
CXL
MAY 27, 2022
With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.
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Adobe Experience Cloud Blog
MAY 24, 2019
Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. billion active users per month , the platform offers a lot of bang for your buck—especially considering its unique targeting capabilities. Ads: You can venture outside users’ newsfeeds with ads.
Rock Content
APRIL 27, 2020
Marketing Automation refers to the use of specific software for three purposes: streamline, automate, and measure marketing efforts and workflows. In this way, it’s possible to generate more agility to the staff and provide more qualified experiences to your consumer. Lead generation. billion by 2023.
Adobe Experience Cloud Blog
APRIL 17, 2015
Companies looking to invest in marketing automation software can choose from a variety of systems—but not all marketing automation platforms are created equal. Comparing different platforms is simpler when an enterprise knows exactly which features to look for. Simple Interface.
Adobe Experience Cloud Blog
AUGUST 25, 2017
That means approximately 67% of marketers are spending more on data-driven marketing, but only 19% are using that data to improve. Marketing data should be used to drive improvement, inform decisions, and increase lead generation. Very bad scientists, indeed! Get Data Delivered to You.
Litmus
JULY 20, 2021
Knowing these insights is powerful—they fuel future growth for your email marketing program. What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? We asked thousands of marketers what metrics they currently track. Here’s what we found.
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