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How AI’s ‘describe and done’ can revolutionize your work

Martech

We see this in the rate at which martech vendors released beta features to users over the past year. Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs).

CRM 101
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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers. B2C marketers are often A/B testing different strategies to optimize campaigns. B2B success might be measured by lead generation, qualified leads passed to sales and, ultimately, revenue.

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AI-powered martech: This week’s new releases

Martech

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Dealtale’s Dealtale IQ uses generative AI to analyze/create complex data and generate insights on performance metrics reports via a natural language interface.

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Catching Up with Customers.ai: What’s New in Q1

Customers.ai

The contacts you generate with our Website Visitor ID X-Ray pixel come with a full picture of how that customer has interacted with your site! Your ability to target and personalize marketing outreach is only limited by your creativity! Now they can love HighLevel even more because leads generated for your clients by Customers.ai

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9 proven marketing automation workflows (examples & templates)

Use Insider

At the same time, a good welcome workflow can do so much more — like guiding users to their first purchase quickly and efficiently. This can be done by creating an automated sequence of emails (instead of sending just one) and personalizing it based on users’ actions. social media, email newsletters, and so on).

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Questions to ask about conversion optimization platforms

Martech

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. license, manhours, etc.)?

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.