Hubspot Marketing

JUNE 23, 2022

"Do you have any questions for me?" We've all been on the receiving end of that question in an interview. Ask the right ones and you'll make a strong impression. Otherwise, you risk blending in with the other applicants. Discover some valuable questions that will make hiring managers' and HR professionals' ears perk up. Try them at your next interview and see how the conversation shifts in your favor.

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Management Shipping Communications Promotion 145

Search Engine Roundtable

JUNE 23, 2022

We have been watching what I named the Google Juneteenth Search Ranking Algorithm tremors since the weekend and it is now spiking even more this morning. Seems like some sites hit by the May 2022 core update are seeing some big recoveries, many are not, and sites in general are reporting on big swings in the Google search results.

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CopyBlogger

JUNE 23, 2022

Writers are communicators, and if you’re proud of your ideas, you’ll definitely want to learn how to write better headlines. Continue Reading. The post 3 Simple Questions that Help You Write Better Headlines appeared first on Copyblogger.

Communications 119

Communications Content Marketing Marketing Marketers 119

Search Engine Roundtable

JUNE 23, 2022

Google is testing a rounded corner design for the favicons displayed in the mobile search results on snippets. Brodie Clark shared some examples on Twitter saying "On the back of recent testing of favicon sizing on mobile, a rounded version with a grey background has appeared. Similar to previous tests, the brand name/domain is also repeated at the top.".

Branding 135

Branding 135

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Content Marketing Institute

JUNE 23, 2022

Meta descriptions may be written late in your content process, but they shouldn’t be an afterthought. These tiny workhorses must capture curiosity and convey value in less than 156 characters. Try these tips to get the most from yours.

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Hubspot Marketing

JUNE 23, 2022

Hosting a webinar is an excellent way to connect directly to your audience, raise awareness for your brand, and establish your organization as an expert in its field. According to Zippia, 73% of B2B webinar attendees become qualified leads while 20%-40% of B2C attendees become leads. With that said, one way to attract audiences to your webinar is to have a good webinar landing page.

B2C 111

B2C Analytics Communications Product 111

AWeber

JUNE 23, 2022

Your audience has all the insights you need to make informed decisions about your product or service offering. Actively engage with them and solicit their feedback to ensure you always deliver value. Most decisions are made stronger after considering the perspective and feedback of the people they’ll impact most. For a business owner or creator like you, this means your customers or audience.

Product 113

Product Customer Marketing Marketers 113

Search Engine Roundtable

JUNE 23, 2022

Google has added yet another business attribute for Google Business Profiles - LGBTQ+ owned businesses. This is a new label that can be added to your business in Google Maps and Google Search "making it easier for customers to find and support them," Google said.

Customer 109

Customer 109

Search Engine Journal

JUNE 23, 2022

RSA is the default setting for Google Ads. Learn the best way to do testing in this step-by-step guide from Frederick Vallaeys. The post How To Optimize Google Responsive Search Ads (RSAs) appeared first on Search Engine Journal.

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Search Engine Roundtable

JUNE 23, 2022

Google has made changes to a few of its Google search help documentation over the past couple of days. The documents updated include HTTP status codes, the Googlebot and job posting help documentation.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products with the right customers in the right game environments.

Advertising 114

Advertising Advertisers Marketing Marketers 114

Search Engine Roundtable

JUNE 23, 2022

Microsoft Bing is once again testing security labels on the search result snippets. Here is Bing testing adding a "secure" and "HTTPS" label on some search results based on my tests in multiple browser types.

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99

CMO Network

JUNE 23, 2022

The chief marketers being inducted into this first class of The Forbes CMO Hall of Fame, share their thoughts on the evolution of marketing and marketing influence in the decade since the Forbes World's Most Influential CMOs list first launched.

CMO 98

CMO Marketing Marketers 98

Many Chat

JUNE 23, 2022

W hy are Instagram captions so important? Everyone knows that Instagram is primarily a visual social media platform, perfect for videos, photos and other graphic content. And yet, a good Instagram caption can make a huge difference in likes, comments and visibility. It might seem intimidating to produce great Instagram captions over and over again for each Instagram post.

User-Generated 98

User-Generated Entertainment Social Media Marketing Influencer Marketing 98

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

CMO Network

JUNE 23, 2022

To mark the 10th Anniversary of the Forbes World’s Most Influential CMOs list, we have created The Forbes CMO Hall of Fame, recognizing those chief marketers who have appeared, or would have in 2022, on the list at least five times since its inception.

CMO 97

CMO Marketing Marketers 97

Search Engine Journal

JUNE 23, 2022

Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns. The post 6 SEM Best Practices Growth Marketers Need To Master appeared first on Search Engine Journal.

Marketing 96

Marketing Marketers 96

Internet Marketing Ninjas

JUNE 23, 2022

Backlink audit is one of the most complicated SEO tasks these days. How do you know what is a good link and what is a bad link? To discuss a backlink audit, Jim Boykin, CEO of Internet Marketing Ninjas , invited Bill Hartzer , a blogger, SEO, and marketer who started coding HTML websites back in the mid 1990s and has been an SEO expert for more than two decades.

SEO 91

SEO Branding Marketing Marketers 91

Search Engine Journal

JUNE 23, 2022

SEO agencies work differently with various types of clients. Discover what they think behind the scenes of months-long SEO work to reach goals together. The post 4 Secrets Your SEO Agency Doesn’t Want You To Know appeared first on Search Engine Journal.

SEO 95

SEO Marketing Marketers 95

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Econsultancy

JUNE 23, 2022

In the age of Covid-19 and digitally-oriented healthcare engagement by both patients and healthcare professionals (HCPs), a pharma company’s web presence is more important than ever. Sometimes referred to as ‘portals’, pharma websites are the means through which HCPs and the general public can access information about pharma products and research, and the experience they […].

Product 87

Product 87

Search Engine Journal

JUNE 23, 2022

Local Market Orientation is the delicate balance of managing the expectations and needs of customers with the objectives, resources, and capabilities of your organization. The post SEO & Local Market Orientation For International Expansions appeared first on Search Engine Journal.

SEO 88

SEO Marketing Marketers Management 88

Martech

JUNE 23, 2022

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. To generate conversations within our industries around topics of interest to our clients that would surface the next big thing we’d embark on. The traditional annual marketing plan is a waterfall approach that does not support fast experiments.

Marketing Plan 100

Marketing Plan Outbound Marketing Marketing Marketers 100

Duct Tape Marketing

JUNE 23, 2022

The Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenny Weigle. In this episode of the Duct Tape Marketing Podcast , I interview Jenny Weigle. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years.

Branding 93

Branding B2C Price CRM 93

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

CMO Network

JUNE 23, 2022

Some surprising insights and facts—or at least factoids—are to be gleaned from the 2022 Forbes World’s Most Influential CMOs list.

CMO 97

CMO 97

Buffer Marketing

JUNE 23, 2022

Do you ever wish there was a shortcut to better understanding everyone you worked with? I definite have. At Buffer, we've had assorted documents to communicate work preferences over the years. Some folks have kicked off specific documents called operating manuals or leadership blueprints. Still, we've never had anything centralized or standardized, which can be a superpower for this type of internal communication and collaboration, especially as a fully remote team.

Communications 79

Communications Management Place Customer 79

Martech

JUNE 23, 2022

There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day. This behavior stands to have a significant impact on how your advertising engages them. Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely.

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Shoppers Entertainment Health Advertising 93

Zumvu

JUNE 23, 2022

Instagram is one of the most popular social media networking sites, with over 2 billion monthly users in 2021.

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Roundtable

JUNE 23, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

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Businesses Grow

JUNE 23, 2022

I’ve been writing and thinking a lot about what goes into building a business community — which I believe is a big part of the future of business. And when I think about community, my mind automatically goes to my friend Mark Masters and his lively You Are the Media group. Like many of us, Mark Masters struggled to build his marketing agency.

CRM 70

CRM Digital Marketing Advertising Advertisers 70

CMO Network

JUNE 23, 2022

Recognizing the 50 Most Influential CMOs in the World.

CMO 107

CMO 107

InTouch Marketing

JUNE 23, 2022

Let’s face it … we live in a world where it’s much easier to pull out your iPhone or tablet to search for a product or service that you need.

Product 68

Product 68

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding