yorCMO
MAY 5, 2023
n this article, we explore how to track your marketing effectiveness and ROI by focusing on metrics beyond impressions, such as click-through rates, conversion rates, and customer lifetime value. By understanding these metrics and how they relate to your marketing goals, you can make data-driven decisions to optimize your marketing strategies and drive better results for your business.
CMO Network
MAY 5, 2023
One day in the future the smartphone will be replaced. What could that look like? How could that happen? There is a future ahead of us that includes different access points other than our cell phones and that future will impact all of us and most of the business world as well.
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Social Media Examiner
MAY 5, 2023
Are you thinking of launching an NFT project? Do you wish there was an easy way to get started, without working with developers? In this article, you’ll learn NFT business models and a tool that makes it simple to mint NFTs. What NFT Technology Makes Possible for Businesses and Creators Blockchain technology and NFTs unlock […] The post NFTs Made Easy: Manifold.xyz appeared first on Social Media Examiner.
Martech
MAY 5, 2023
See something — like something — want something — buy something. That’s how people shop. Marketers know this as “the sales funnel”. The concept has different names and maybe an additional element or two, but it works pretty much the same way since the concept was first described—in the late 19 th century. The advent of AI and the avalanche of data has distorted the shape of the funnel.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Content Marketing Institute
MAY 5, 2023
It’s martech week in the news. Tuesday saw the second annual celebration of International Martech Day. And Scott Brinker released the 2023 edition of the Martech Landscape Map. How many solutions do companies really need?
Search Engine Land
MAY 5, 2023
A strong brand bolsters marketing efforts. From being just another provider, it transforms you into a business your audience wants to buy from. You might not think about brand building’s relationship with organic search. After all, SEO ‘s primary goal is getting brands into the top spots in Google for non-branded search terms. Let’s dig into the relationship between SEO and brand building and how they benefit your business. 1.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
MAY 5, 2023
Instagram just revealed that it would rebrand branded content ads as partnership ads, offering new methods for brands and creators to collaborate on advertising efforts. How partnership ads work. Partnership ads enable advertisers to expand content originating from a creator or other partner’s account, facilitating broader collaboration. The updated advertising format allows advertisers to promote a wider range of organic Instagram content as partnership ads.
Lynton Web
MAY 5, 2023
A child theme is a copy of an original theme (whether it’s from the HubSpot Asset Marketplace or custom created for your portal) that allows you to edit a theme without changing the original. It’s a great way to create multiple branded versions of a theme if you have different brands in your portal. If you're using marketplace theme, a child theme allows you to edit files and add custom code while still allowing you to receive updates from the theme author.
Search Engine Land
MAY 5, 2023
Want to know what your customers need and want from your content? Ask them. Then use that information to get creating. But don’t just ask one person. Ask many. Pull from the power of the crowd. To do that, consider creating polls and surveys – and then use the information you glean from them to create great content. Here’s why and how. Why polls and surveys are valuable information sources for content marketing First, why should you conduct polls and surveys?
Exposure Ninja
MAY 5, 2023
Expert + AI = NINJA Today we’re proud to announce Exposure Ninja is becoming an AI-integrated digital agency, helping our clients grow faster using generative AI. AI is a transformational technology and has become the stated top priority for the biggest names in tech, who have made it their goal to revolutionise the world of digital marketing with it.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Hubspot Marketing
MAY 5, 2023
The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes reading books with fresh insights and perspectives. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. These books tackle how to lead a successful launch, tips for growing your career, and how to build customer-centric campaigns. 15 Essential Product Marketing Books 1.
Martech
MAY 5, 2023
Marketing just can’t catch a break. Budget cuts, data privacy changes, new hot channels like TikTok (which might disappear overnight) and now generative AI. Marketing is never dull. You never know what is around the corner, but it will likely be exciting. This article is about marketing’s future, which AI may or may not play a role in. Marketing leaders must think about how to future-proof their teams and keep up with whatever comes their way.
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