Hubspot Marketing

MAY 12, 2023

In the summer of 1968, audiences everywhere were shocked by the sights and visions presented in Stanley Kubrick’s 2001: A Space Odyssey. Kubrick’s cinematic opus featured technologies that seemed, well, extremely far-fetched at the time. Taking center stage was an artificial intelligence known as HAL 9000. While we’re still quite a bit away from AI singing Daisy, developments in AI have started to impact work everywhere, including marketing.

Price 125

Price User-Generated Marketing Marketers 125

Martech

MAY 12, 2023

Are you looking for inspiration to improve your organization’s marketing performance? Well, there’s plenty of inspiration if you keep your eyes and ears open. This may seem obvious, but sometimes I have to remind myself of this fact and of all the opportunities out there. As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart.

Shoppers 119

Shoppers B2C eCommerce Marketing 119

Search Engine Land

MAY 12, 2023

Google is now rolling out the related topics search filter feature on desktop search results. The related topics filter first launched on mobile search last December. Now Google is bringing it fully to desktop search. What it looks like. Here’s a screenshot of the new filter menu, compared to the old version. Old version: New version: Here is what it looks like when you filter on these “explore topic” related topic filters: Here is how the mobile version launched back in Decemb

SEO 118

SEO 118

Martech

MAY 12, 2023

Facebook parent Meta dipped its toe into generative AI this week by announcing AI Sandbox. Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images for Facebook or Instagram ads. Dig deeper: Facebook agrees to revamp adtech over discrimination charges What it does. It lets advertisers: Create different versions of the same ad copy for different target groups, while maintaining the main message.

Advertising 111

Advertising Advertisers Marketing Marketers 111

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

MAY 12, 2023

Prevent internal traffic from interfering with your data analysis via GA4 by following this step by step guide. The post How To Exclude Internal Traffic In Google Analytics 4 appeared first on Search Engine Journal.

Analytics 109

Analytics 109

Content Marketing Institute

MAY 12, 2023

Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening now, but we share an idea of what you should be doing.

Content Marketing 103

Content Marketing Marketing Marketers Place 103

Search Engine Land

MAY 12, 2023

What if you had a hub on your website where all your visitors could discover your amazing content? What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? You can – it’s called a resource center. Also known as a knowledge base, resource library, or content hub, creating one for your website could help your audience find your best content – and ultimately boost things like engagement, website traffic

Whitepaper 96

Whitepaper eBook SEO Education 96

Zumvu

MAY 12, 2023

Seasonal emails have been known to generate greater revenues than traditional emails.

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94

Search Engine Land

MAY 12, 2023

Meta has introduced the AI Sandbox, which will bring generative AI to its advertisers. Meta’s three new generative AI features. Select Meta advertisers can now create text variations, generate images from prompts and adjust image sizes – all with the ultimate goal of making the ads more engaging. Text variation. Simply enter your ad copy and Meta will suggest several ad copy variations to test.

Advertising 94

Advertising Advertisers 94

Bannerflow

MAY 12, 2023

The social media landscape is ever-evolving and marketers need to stay updated to get the best results. In order to help you stay on track, we’ve put together some of the latest updates to social media platforms in the past week. From updates to Meta’s shoppable ads to YouTube’s introduction of trend content there’s a lot to digest, so let’s get right in.

Affiliate Marketing 52

Affiliate Marketing Advertising Advertisers User-Generated 52

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

MAY 12, 2023

Elon Musk today announced that Linda Yaccarino will be the next Twitter CEO. The announcement. Musk tweeted the news, adding that Yaccarino would “focus primarily on business operations.” Musk will focus on product design and new technology. Musk added: “Looking forward to working with Linda to transform this platform into X, the everything app.” Twitter technically is no longer a company.

Transform 89

Transform New Technology Advertising Advertisers 89

Bannerflow

MAY 12, 2023

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. However, Google recently communicated that after five years, Optimize and Optimize 360 website testing and analytics tools will no longer be available for use from September 30 this year as they continue the transition to Google Analytics 4.

Advertising 52

Advertising Advertisers User-Generated Analytics 52

Search Engine Land

MAY 12, 2023

Microsoft announced a number of new features that have been added to Bing Chat this week, including images within answers, optimized knowledge answers and more. “Some of these features may appear temporarily in your Bing chat experience as we experiment with them,” the Bing team wrote. Let’s dig in. Image answers with knowledge cards.

Finance 97

Finance User-Generated Product SEO 97

Bannerflow

MAY 12, 2023

In today’s digital landscape, there’s no denying that TikTok reigns supreme as the ultimate channel for companies and brands. Whether you’re perplexed by the lack of views on your content or seeking consistent account growth, your triumph hinges on a profound understanding of the TikTok algorithm and how to exploit it to generate unwavering virality.

User-Generated 52

User-Generated Branding Advertising Advertisers 52

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

MAY 12, 2023

Has your list of followers on LinkedIn changed? If so, it’s because LinkedIn said it is now removing “hibernated” and “restricted” accounts from the connection and follower counts of all members and will continue to regularly do so heading forward. New Help documentation. LinkedIn has added new Restricted and hibernated account filtering Help documentation.

Place 95

Place SEO 95

Rock Content

MAY 12, 2023

The U.S. labor force got a taste of remote work life with the pandemic, and they liked it. As a result, remote digital marketing jobs have become highly desirable careers in this digital age. One reason is that these jobs can be done from just about anywhere. You could work as a digital marketing professional while sitting on the beach, at your favorite coffee shop, in your home office, or in a professional workspace.

Digital Marketing 80

Digital Marketing eBook Marketing Marketers 80

Search Engine Land

MAY 12, 2023

Optimizing for search requires time and effort, as most SEO experts would attest. It could take several months or even years to outrank established competitors who have been optimizing their sites for a long time. That said, many websites can take advantage of low-hanging fruits to boost their search visibility. You can uncover untapped potential with the help of SEO specialists or simple tools.

SEO 133

SEO User-Generated Branding Search Marketers 133