Thu.Nov 24, 2022

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12 Reasons Your Website Can Have A High Bounce Rate via @sejournal, @amelioratethis

Search Engine Journal

Do you have a high bounce rate? Read on as we dig into its possible causes and what you can do to fix it. The post 12 Reasons Your Website Can Have A High Bounce Rate appeared first on Search Engine Journal.

Analytics 143
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Google Performance Max: What Marketers Need to Know

Social Media Examiner

Need to diversify your online advertising? Wondering how to leverage Google’s entire ecosystem to reach more people? In this article, you’ll discover how to get started with the Google Performance Max ads solution. What Is Google Performance Max? Google Performance Max is a new campaign type from Google Ads. It’s a major update because it […].

Marketing 133
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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

Ah, Black Friday. It’s no surprise that the official kick-off day for the holiday shopping season is responsible for a massive annual surge in consumer spending, reaching $8.9 billion in the United States alone in 2021. But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses.

Branding 109
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Inspiring Content Personalization Examples For B2B

Search Engine Journal

Customers expect personalization, and if you're not taking advantage of it, you're missing out. The post Inspiring Content Personalization Examples For B2B appeared first on Search Engine Journal.

Customer 104
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Product Advertising Trends for 2023

ConsumerTalk

Product advertising is constantly changing and evolving to take advantage of audience preferences, technological advances, and the measured effectiveness of various methods. Here are some of the trends that seem likely to arrive in 2023.

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10 Ways to Capture and Keep Your Reader’s Attention until The End of Your Blog Post

Scoop.it!

The human attention span is steadily declining. Sadly this isn’t conjecture, it’s an undeniable fact. From the year 2000 to the present day, our attention spans have declined from 12 seconds to a measly 8.25 seconds. This is an alarming statistic, especially for those creating written long form content. Because if you’re looking to capture and keep your readers’ attention until the end of your blog posts, then it’s getting harder to do so.

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SMS Marketing: Melhores Práticas, Dicas e Primeiros Passos

Use Insider

O que é SMS Marketing? SMS marketing é uma forma de marketing usada pelas empresas para enviar promoções aos clientes por meio de mensagens de texto. Essas mensagens podem ter até 160 caracteres e podem incluir emojis, números e, claro, texto. Esse canal pode ser usado para diversas campanhas, como upselling, oferta de descontos, destaque de ofertas por tempo limitado e muito mais.

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Meet the Mailers: A Family Commitment to Direct Mail

Whos Mailing What

In this episode, we talked with the CEO of The Mailworks about how to do mail (and branding) well for local businesses.