Sat.Jul 22, 2023

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Weekend Favs July 22

Duct Tape Marketing

Weekend Favs July 22 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

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10-Point Technical SEO Audit Checklist

Sachs Marketing Group

Technical SEO refers to the process of optimizing the infrastructure of a website to aid search engines in crawling and indexing it efficiently. It involves improving site speed, ensuring mobile-friendliness, creating XML sitemaps, securing your website with HTTPS, and more, thereby enhancing its visibility and ranking on SERPs. Navigating the complex world of technical SEO – a specific type of search engine optimization – can often be overwhelming.

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Looking At The Total Cost of Ownership for Marketing Hub

Six & Flow

Marketing software can seem like a huge investment, but it's important to factor in more than just the initial cost. The Total Cost of Ownership (TCO) is a metric that tells you the total expense you'll incur throughout the lifespan of the software. In addition to TCO, it's important to consider the Return on Investment (ROI) you're getting from the software.

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Exploring Use Cases for HubSpot's Customer Journey Analytics

Six & Flow

Customer Journey Analytics, a powerful tool offered by HubSpot , empowering product managers and marketers to delve deep into their brand's touch points and unlock valuable insights to improve conversions.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,