Aspiration Marketing
MARCH 19, 2025
When Netflix shifted its focus from DVD rentals to streaming, they weren't just following a trendthey were following the data. By analyzing user preferences and viewing habits, Netflix tapped into a burgeoning desire for on-demand entertainment. This decision exemplifies the power of understanding your audience when building buyer personas and adjusting marketing strategies.
Hootsuite
MARCH 19, 2025
Did you know that the average Instagram post only reaches about 32% of an account’s followers? 1 If youve ever felt like your content is stuck in a black hole of low engagement, youre not alone. Many marketers struggle with what well call Low Engagement Fatigue (LEF) a totally real (and definitely not made-up) social media syndrome that leaves you wondering, Am I shadowbanned ?
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Martech
MARCH 19, 2025
Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you. As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data. Perhaps best of all, share of search is also a really good proxy for understanding your market share.
SmartBrief - Marketing
MARCH 19, 2025
It takes a lot to build a real online presence. Actions like setting up your profile just right, consistently sharing updates and mixing up the kinds of posts you make does really matter. But at the heart of it all, a great content strategy comes down to consistently creating content that grabs people’s attention. But catchy videos and slogans aren’t everything.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Buffer Marketing
MARCH 19, 2025
I’ve written plenty about how creators can monetize their social media — from general to platform-specific advice. But a few months ago, I decided it was time to stop just talking about it and actually put my theories to the test — starting with LinkedIn. Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care.
Martech
MARCH 19, 2025
Marketers love AI, but consumers not so much. That’s the broad takeaway from our review of nine recent reports on AI and marketing. Understanding the specifics of what and why consumers disagree is essential for marketers if they hope to connect with consumers. The reports have different methodologies, so this can’t be an apples-to-apples comparison.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MARCH 19, 2025
Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W. Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas werent just about improving production linesthey were about creating a culture of adaptability and excellence. Today, marketing faces its own shift. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer e
Exposure Ninja
MARCH 19, 2025
On March 20th 2025, our CEO, Charlie Marchant , took the stage at the prestigious Web Performance Summit , hosted by Bowen Craggs and Axel Springer , to tackle one of the most urgent challenges facing businesses today: maintaining visibility in an AI-dominated search landscape. With search undergoing its most significant evolution since the advent of mobile, Charlie’s masterclass provided marketing leaders with actionable insights into how AI is reshaping search and what businesses need to
Martech
MARCH 19, 2025
Salesforce attracted significant attention when it introduced its Agentforce agentic AI platform at its Dreamforce event in the fall of 2024, and everyone knew it was not the last we’d hear about agentic AI. At its Adobe Summit event in Las Vegas this week, Adobe launched Adobe Experience Platform (AEP) Agent Orchestrator, which the company says lets businesses build, manage and orchestrate AI agents from Adobe’s ecosystem and third-party sources.
yorCMO
MARCH 19, 2025
Discover 2025 sales and marketing trends like AI, personalization, and customer-centric strategies to future-proof your small business success. The post 2025 Sales and Marketing Trends Every Small Business Needs to Know appeared first on yorCMO.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
MARCH 19, 2025
Consumers are redefining what loyalty looks like. Values like sustainability, authenticity, and transparency are driving decisions and personalization is no longer a nice-to-have, its expected. Whether youre shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025 , breaks down the trends that matter most for marketers right now.
Six & Flow
MARCH 19, 2025
Yes, HubSpot is a cloud-based CRM. Its entire infrastructure is hosted on Amazon Web Services (AWS), making it scalable, secure, and globally accessible.
Spiralytics
MARCH 19, 2025
In today’s digital landscape, customers are increasingly vigilant about how their personal information is managed. This shift towards enhanced privacy is not only a response to growing consumer expectations but also a strategic advantage for businesses. Thats where the Data Privacy Act of 2012 comes in. As the cornerstone of data privacy law in the Philippines, it sets clear guidelines on how businesses should handle personal information.
Duct Tape Marketing
MARCH 19, 2025
How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics. Sam shares his insights on how small businesses can compete with industry giants in Google rankings by focusing on B2B SEO strategies that drive organic traffic and real conversions.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
MARCH 19, 2025
Measuring the value of connected TV (CTV) isnt always straightforward especially without complex analytics. While it can sometimes drive a clear boost in conversions and revenue, thats rarely where its biggest impact shows up in marketing campaigns. CTVs real influence lies in how it enhances other channels within your marketing mix. This article will discuss how to track CTV’s impact effectively.
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