Martech

FEBRUARY 21, 2025

Youve spent hours crafting the perfect ad strong creative, sharp copy, precise targeting. But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. Paid social media ads dont fail because of the algorithm. They fail because of fixable mistakes weak creative, poor targeting and broken landing pages. In 2025s attention economy, ads that dont grab attention instantly dont get a second chance.

Gen Z

Welcome Software

FEBRUARY 21, 2025

What if you could run more experiments in half the time without spreadsheets, dev bottlenecks, or statistical confusion? AI-powered experimentation is making this a reality today. Here's everything you need to know about how AI is improving experimentation, including what's already possible and steps you can take right now to deploy AI in your experimentation program.

User-Generated

Hubspot Marketing

FEBRUARY 21, 2025

The dreaded question of social media marketers everywhere: Why am I losing followers on Instagram? I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more. Inevitably, a situation arises where you are losing followers and unsure of the cause.

Social Media Marketing

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. This limitation has fueled a growing interest in marketing mix modeling (MMM).

Marketing Mix

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

Welcome Software

FEBRUARY 21, 2025

When the whole world (or at least the whole of your LinkedIn newsfeed) thinks they're an AI expert, it's hard to know which opinion to trust. Yes, AI can fit into the content or marketing lifecycle at all stages, helping you work more effectively, productively, and creatively. But there are some things you can't do with AI; or some things you can't rely on it fully for.

SEO

SmartBrief - Marketing

FEBRUARY 21, 2025

Palm Springs, Calif. makes for a pleasant winter venue, far enough away from the distractions of the wildfires in L.A., but near enough for the epicenters of media and tech companies to make a long weekend to explore the issues and challenges converging on the digital advertising space in the next few years. This report is a summary of my single day at the 2025 IAB Annual Leadership Meeting (ALM), where I had the opportunity to meet with several companies.

CMO

Hubspot Marketing

FEBRUARY 21, 2025

Designing an optimized landing page isnt just a task its an art form. If you want a landing page that doesnt just exist but actively converts, you need to master the craft of conversion-centered design (CCD). Ready to level up? CCD is the science of crafting experiences laser-focused on achieving a singular business goal. Think of it as your cheat code to guide visitors toward one specific action whether thats sharing their details, learning about your offering, or taking the next step in your

eBook

The CMO Survey

FEBRUARY 21, 2025

The post [Research Round-Up] Two Surveys Take the Pulse of Senior Marketers appeared first on The CMO Survey.

CMO