Martech
FEBRUARY 21, 2025
This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. This limitation has fueled a growing interest in marketing mix modeling (MMM).
Hubspot Marketing
FEBRUARY 21, 2025
The dreaded question of social media marketers everywhere: Why am I losing followers on Instagram? I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more. Inevitably, a situation arises where you are losing followers and unsure of the cause.
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Martech
FEBRUARY 21, 2025
Youve spent hours crafting the perfect ad strong creative, sharp copy, precise targeting. But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. Paid social media ads dont fail because of the algorithm. They fail because of fixable mistakes weak creative, poor targeting and broken landing pages. In 2025s attention economy, ads that dont grab attention instantly dont get a second chance.
Doug Garnett
FEBRUARY 21, 2025
The blogger re-emerges. Readers will recall Ive been writing a book about complexity and business. What readers will not know is that in May of last year I had a major epiphany about the issues and that led to 9 months of intense re-write. While quite productive for the book, I had little energy left for blog posts. Fortunately, the book is now undergoing serious review at an excellent publisher a review hopefully leading to publication so I can return focus to the blog.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Welcome Software
FEBRUARY 21, 2025
What if you could run more experiments in half the time without spreadsheets, dev bottlenecks, or statistical confusion? AI-powered experimentation is making this a reality today. Here's everything you need to know about how AI is improving experimentation, including what's already possible and steps you can take right now to deploy AI in your experimentation program.
The CMO Survey
FEBRUARY 21, 2025
The post [Research Round-Up] Two Surveys Take the Pulse of Senior Marketers appeared first on The CMO Survey.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
FEBRUARY 21, 2025
Designing an optimized landing page isnt just a task its an art form. If you want a landing page that doesnt just exist but actively converts, you need to master the craft of conversion-centered design (CCD). Ready to level up? CCD is the science of crafting experiences laser-focused on achieving a singular business goal. Think of it as your cheat code to guide visitors toward one specific action whether thats sharing their details, learning about your offering, or taking the next step in your
SmartBrief - Marketing
FEBRUARY 21, 2025
Palm Springs, Calif. makes for a pleasant winter venue, far enough away from the distractions of the wildfires in L.A., but near enough for the epicenters of media and tech companies to make a long weekend to explore the issues and challenges converging on the digital advertising space in the next few years. This report is a summary of my single day at the 2025 IAB Annual Leadership Meeting (ALM), where I had the opportunity to meet with several companies.
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