The Drum
JUNE 8, 2025
There’s plenty of room for clever ideas in health marketing, says Camille Nizet of Serviceplan Innovation. These examples show how the right concept can even help improve people’s wellbeing. When we think of healthcare, most of us picture sterile waiting rooms, even more soulless tri-fold pamphlets, and people in white coats who actually succeeded in passing an organic chemistry course.
Power Digital Marketing
JUNE 8, 2025
If you’re a growth marketer or demand gen lead, odds are you’ve asked this question before: “Where should I put my next dollar—paid search or paid social?” It’s a fair question, and the answer isn’t binary. These channels are often lumped together under “paid media,” but they function very differently. Understanding how to leverage them based on user intent, funnel stage, and campaign goals is the difference between mediocre performance and full-funnel efficiency.
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Search Engine Roundtable
JUNE 8, 2025
It seems the Google Search Console performance report for Google Discover has reported zero impressions and clicks starting Thursday, June 5th, or has underreported impressions and clicks significantly since that date. I am seeing a lot of complaints about this, and I am able to replicate this for several publishers I have GSC access with.
The Drum
JUNE 8, 2025
After mounting speculation, the holding company has confirmed Read is stepping down as CEO and the search for a successor is underway. Mark Read will step down as chief executive of WPP at the end of this year, the holding company has announced. After 30 years with the company, the last seven as CEO, Read will leave the position and the WPP board on 31 December.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
SocialPilot
JUNE 8, 2025
Hotel review management is when hoteliers gather, manage, and leverage their customer reviews to maintain their online reputation and attract new guests to their properties. Replying to positive reviews is an essential piece of your online reputation puzzle. Studies show that 81% of travelers check guest feedback before booking a hotel. So, acknowledging these positive feedbacks can help you add a finishing touch to these masterpiece comments, thus improving your image in the eyes of prospective
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