Mon.Jul 08, 2024

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The SEO’s guide to Google Search Console

Search Engine Land

Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. With data-packed amenities, SEOs can scavenge through GSC to locate stashes of hidden nuggets like clicks and impressions from search queries, Core Web Vitals and whatever other surprises lay within your website. Custom regex filters take you around your million-page website.

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4 inbox-altering changes to watch for

Martech

Email marketers are losing ground in the battle for the inbox, thanks to technology changes that give mailbox providers more control over everything from message design to longevity. Marketers have never had 100% control over how an email message appears in an email client. Right now, I’m tracking four changes that take away even more control over our messages and how our recipients can view and act on them.

Insiders

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Google Ads unveils tCPA Insight Box for Demand Gen campaigns

Search Engine Land

Google Ads introduced a new tCPA (target Cost Per Action) Insight Box for Demand Gen campaigns, following a similar feature for Performance Max and Standard Shopping campaigns. Why it matters: This new feature can help you quickly assess advertising campaign performance and make data-driven decisions to optimize your ad spend. Key features: Shows if Actual CPA is within the expected range.

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Avoid customer journeys becoming a bad trip – be position-less by Optimove

Martech

Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for their comfort and responding to their every need to make their journey fantastic. As a marketer, you are. Today, you can microsegment based on customer preferences. Essentially, all those “like-minded people” are on the same buying journey.

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The Best Times of Day to Contact Leads

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

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Google Ads shifts to Feed Labels for Shopping campaigns

Search Engine Land

Google Ads is automatically upgrading Shopping and Performance Max campaigns from Country of Sale to Feed Label functionality to match Merchant Centre feeds, in August. Why we care. This change affects how advertisers manage product feeds across different markets, potentially streamlining operations for multi-country campaigns. Key details: Affects all campaigns using Country of Sale.

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Limited HubSpot breach reminds us there’s risk in SaaS apps and data storage

Martech

HubSpot says fewer than 50 customer accounts were victims of a breach in late June, all impacted customers were notified and all has been quiet since the initial incident. As of May 2024, HubSpot had more than 216,000 customers, so an incident that impacts fewer than 50 doesn’t seem like a big deal, unless of course you’re one of the accounts involved.

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More Trending

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New ways to identify B2B website visitors beyond the IP address

Martech

As B2B buying shifts increasingly online, companies face a growing challenge: identifying and engaging with potential customers who visit their websites. Visitor identification techniques have evolved, and businesses must use and leverage the right tools to improve their marketing and sales processes. The traditional methods of identifying site visitors Over the years, B2B sellers have had three ways to identify visitors: Motivate them to fill out a web form, giving up their contact information

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Avoid customer journeys becoming a bad trip – be position-less by Optimove

Search Engine Land

Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for their comfort and responding to their every need to make their journey fantastic. As a marketer, you are. Today, you can microsegment based on customer preferences. Essentially, all those “like-minded people” are on the same buying journey.

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Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?

Content Marketing Institute

Attribution models don’t work anymore. Marketers should adopt this 1980s-era measurement model that will deliver better results for 2024 and beyond, according to SparkToro’s Rand Fishkin.

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Amazon’s ad practices and algorithms facing scrutiny in EU

Search Engine Land

The EU sent Amazon a new request for information (RFI) on Friday, focusing on the ecommerce giant’s recommender systems, advertising transparency and risk assessment measures. This is Amazon’s third RFI since being designated a very large online platform (VLOP) under the DSA. The company must respond by July 26. Why it matters. The European Commission’s latest request for information (RFI) to Amazon signals intensifying oversight of big tech under the Digital Services Act (DSA)

eCommerce 108
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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10 Myths About Email Personalization BUSTED! How to Win with Personalized Emails

Litmus

Email is personal. Unlike most marketing channels, email really is communication at a 1:1 level. It’s your opportunity to reach people with messages just for them. Email personalization has revolutionized the way we engage with audiences, turning generic promotional and transactional email programs into tailored conversations that resonate with each recipient.

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We Built a Following Before We Even Had a Product — Here Are 3 Tactics that Helped Us Do It

Buffer Marketing

I have been baking sourdough bread for a bunch of years and when the pandemic hit, I was one of those people who was getting calls for sourdough baking advice. I remembered the challenges of learning to bake and creating my first starter, and that turned into a new product idea — a warming device to keep sourdough starter consistently at the right temperature.

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The ROI of creators: An inspiring influence marketing case study

Businesses Grow

Scottsboro, Alabama, (population 15,750) is a sleepy river town known for its First Monday craft fair, Payne’s Soda Fountain, and hot, muggy summers. It would not be considered a hotbed for influencer marketing. Well, not until Sarah Stahl made it into an influence marketing case study. Sarah is the marketing director for ReTreet , a glamping (“glamorous + camping”) site in the woods outside of town.

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Why Quality Content Is Essential When Growing Your Business Online

Marketing Insider Group

It’s safe to say that if you want your business found online, you’re going to have to satisfy the Google gods. During its infancy, the search engine giant made only a handful of minor changes to its algorithm. That meant that everyone knew how to craft websites that would catch SEO attention. Marketers, however, could game the system too easily, using keyword stuffing and irrelevant links to attract bots.

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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

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Insider’s Srikant Kotapalli Discusses Twilio Engage Premier EOS and What to Do if You Are Impacted

Use Insider

In a significant development for marketers, Twilio has announced the end-of-sale (EOS) for its Twilio Engage Premier product. As a global partner and the preferred independent software vendor (ISV) of Twilio, the Insider team is dedicated to ensuring a smooth transition for all current users of Twilio Engage Premier. What is Twilio Engage Premier? Srikant Kotapalli: Twilio Engage Premier is a marketing solution designed to help brands deliver multichannel marketing experiences by combining and

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Master Twitter Audit: Detect Fake Followers and Optimize Strategy!

SocialPilot

You have tried creating content that is actionable, resonates with your target audience and helps drive engagement but you are still struggling to get more likes and retweets on X/Twitter. If you are wondering why your follower count is not growing, It’s high time you did a Twitter audit. An audit helps you take a close look at your X/Twitter, what’s working, and what needs to be fixed.

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Boosting customer experience with website redesign: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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The Best ChatGPT Plugins for Marketers

Marketing Insider Group

Digital marketing professionals know that staying ahead of the competition is vital to success. ChatGPT is a revolutionary AI tool that is transforming how marketers engage with their audience, enabling you to automate numerous tasks and save time daily. With over 637 million users per month, ChatGPT’s impact is undeniable. But what truly sets it apart is its ability to integrate seamlessly with various plugins.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o