SmartBrief - Marketing

MAY 19, 2024

In recent years, artificial intelligence has significantly enhanced the capabilities of various technologies in the retail sector, improving the way businesses interact with their customers. AI has become embedded into such key technologies as smart shelves, automated inventory management, and dynamic pricing algorithms. As part of these systems, AI allows businesses to anticipate and respond to customers’ needs before explicitly expressing them.

Retail 133

Retail Gen Z Customer Millennials 133

Six & Flow

MAY 19, 2024

A chieving Sustainable Growth requires not only speed but also strategic alignment across key functions like marketing, sales, and customer success. Team velocity, measuring both the pace and quality of work, becomes a critical factor in adapting to market changes and delivering value consistently. This blog explores the connection between team velocity and strategic alignment, highlighting how organisations can leverage these dynamics to drive long-term success and competitiveness.

Customer 40

Customer Marketers Marketing 40

SmartBrief - Marketing

MAY 19, 2024

Horowitz Research has released pretty strong consumer information showing that brands that support the LGBTQIA+ community do see a solid payoff. When brands include transgender or nonbinary people in their ads, 42% of adults aged 18 to 34 say it has a positive impact, with 29% of those in the 35 to 49 age group also saying it’s a positive move. And, I suspect, that level of brand support from consumers will only increase as these population segments age.

Branding 119

Branding Entertainment Market Research Marketers 119

Six & Flow

MAY 19, 2024

Discover how to scale your B2B business sustainably, avoiding rapid growth pitfalls, and learn key strategies for long-term success.

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Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing