Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. However, crafting content alone isn’t enough to guarantee success. The secret lies in continuously testing and refining your strategies. Semrush reports that 70% of the companies with the most successful content marketing campaigns measure their content marketing ROI and continually improve their offerings.

Content Marketing 124

Content Marketing Marketers Marketing Analytics 124

Chief Martec

SEPTEMBER 2, 2024

How do you know you’re at the peak of a Hype Cycle? When means outweigh ends. Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! — with the belief that automating and accelerating things with AI, especially with generative AI, must produce beneficial outcomes. It reminds me of the old joke about the overly-optimistic kid excitedly digging through a giant pile of horse manure, “There must be a pony in here somewh

Customer 104

Customer Management Marketers Marketing 104

Aspiration Marketing

SEPTEMBER 2, 2024

Marketing in the digital age has transformed how businesses connect with consumers. The rapid evolution of technology and online platforms demands innovative strategies to capture attention and drive results. Successful digital marketing requires a comprehensive approach that blends content creation, social media engagement, and data-driven decision-making.

Transform 264

Transform Marketers Marketing Digital Marketing 264

Buffer Marketing

SEPTEMBER 2, 2024

On any given day, you're creating social media posts, repurposing existing content, staying on top of trends across platforms, reviewing your analytics for social media reporting, and so much more. Phew. Doing all of this manually can make you bone tired and burned out. Luckily, there are plenty of social media management tools to take some of the tasks off your to-do list.

Management 113

Management Price Social Media Marketing CRM 113

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Unbounce

SEPTEMBER 2, 2024

/ Landing pages How much does a landing page cost: landing page design prices in 2024 By Josh Gallant. Updated on September 2, 2024. 19 min read Landing pages are some of the most useful tools available to marketers everywhere. They’re a great way to get what you have to offer in front of your audience—and then get them to convert. “That’s all well and good,” we hear you saying (typing?

Price 90

Price Copywriting Real Estate SEO 90

Businesses Grow

SEPTEMBER 2, 2024

I’m a big fan of Rick Beato (one of his 4 million subscribers!). He is a passionate, intellectual YouTuber who dissects and explains much of the music that I love. He recently created a video called The Real Reason Music is Getting Worse , and as I listened to his reasoning, I felt as though he was talking directly to me as a marketer in the AI Age.

Energy 71

Energy Marketers Marketing Education 71