Jeff Bullas
JANUARY 18, 2023
Social media is a huge part of pretty much everyone’s life these days. For that reason brands, businesses, influencers, creators, and more are flocking to one of the hottest social media platforms to date – TikTok. Although TikTok has only been around for a couple of years it’s already hit the 1 billion monthly user mark, making it on par with Instagram in terms of monthly use.
Aspiration Marketing
JANUARY 18, 2023
A good website structure is crucial to helping visitors navigate the web presence of your company and find the information they need quickly and easily. Putting a well-structured design in place or improving an existing website can yield significant benefits.
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Content Marketing Institute
JANUARY 18, 2023
We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.
Aspiration Marketing
JANUARY 18, 2023
A good website structure is crucial to helping visitors and search engines navigate the web presence of your company, find the information they need quickly and easily, and understand what your expertise is all about. Putting a well-structured design in place or improving an existing website yields significant benefits, a better user experience in terms of its accessibility and user-friendliness, and for search engines, in terms of crawlability and technical aspects.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
JANUARY 18, 2023
When you conduct research, you need to have a clear idea of what you want to achieve and how to accomplish it. A good research design enables you to collect accurate and reliable data to draw valid conclusions. In this blog post, we'll outline the key features of the four common types of research design with real-life examples from UnderArmor, Carmex, and more.
Aspiration Marketing
JANUARY 18, 2023
A good website structure is crucial to helping visitors and search engines navigate the web presence of your company, find the information they need quickly and easily, and understand what your expertise is all about. Putting a well-structured design in place or improving an existing website yields significant benefits, a better user experience in terms of its accessibility and user-friendliness, and for search engines, in terms of crawlability and technical aspects.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
JANUARY 18, 2023
Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. While consistency is the most important element of growing as a creator, the tools you choose can enhance or frustrate your growth journey. These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience.
Hubspot Marketing
JANUARY 18, 2023
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Martech
JANUARY 18, 2023
Gartner has cut its forecast for growth in worldwide IT spending by more than 50% from just a few months ago. However, enterprise spending on software and services is expected to remain strong. Why we care. It’s good to see businesses remain committed to long-term goals even as the economic picture worsens. Companies clearly know that increased productivity and efficiency requires continuing IT investments.
Orbit Media Studios
JANUARY 18, 2023
It’s that little search box in the header of your website. Visitors use it to search for things. It’s often called “Site Search,” and it helps people find what they’re looking for fast. It’s a way to help your visitors. But for you, the marketer, it’s a listening tool. The site search tool gives you a peek into what your visitors want from you and your website.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
JANUARY 18, 2023
Google Posts insights is no longer working, it has been discontinued according to the Google Business Profiles API documentation for the deprecation schedule.
Martech
JANUARY 18, 2023
Salesforce’s Winter ‘23 Release Notes were 700-plus pages long. This business executive’s guide summarizes the new features that, if successfully implemented, can impact your business. Marketing, Loyalty Programs and Customer Service features from the winter release are summarized in this edition. Part one featured updates to Commerce and Sales. . New capabilities enable marketing/ecommerce teams to share insights, optimize engagement and transaction experiences.
Search Engine Land
JANUARY 18, 2023
In search marketing, you are often captive to what you can measure. That means if it’s not directly converting (or even converting with data-driven attribution ), it’s wasted spend. Another way to frame this is the tradeoffs between efficiency and volume. The terms you are bidding on will eventually convert (unless you are bidding on utterly unrelated terms).
AWeber
JANUARY 18, 2023
According to a recent survey we did, people who use AWeber love that it’s easy to navigate. It only takes a few clicks to get to any section you need to access — from landing pages and email drafts to subscriber information and web push notifications. We’ve been working on making it even easier. Many of your pages — like your list of landing pages or tags — have a new interface and more functionality.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
JANUARY 18, 2023
Recognize the complexity of your customers' intent to reach and engage them effectively. The post What Is A Conversion Funnel? Optimize Your Customer Journey appeared first on Search Engine Journal.
Search Engine Roundtable
JANUARY 18, 2023
Google's John Mueller said again that its quality updates, like core updates and the others in the family, can not just impact the ranking of a page in Google Search but also how Google crawls and if Google decides to index that page.
Search Engine Journal
JANUARY 18, 2023
Twitter's advertising revenue is down 40%, and over 500 top advertisers have stopped spending since CEO Elon Musk took over. The post Twitter’s Revenue Down 40% As 500 Top Advertisers Pull Out appeared first on Search Engine Journal.
Search Engine Land
JANUARY 18, 2023
Communicating your value proposition is the overarching goal of your website. But at a URL level, messaging needs to be more refined. This typically means targeting specific keywords and topics on your pages and clearly communicating your expertise and beneficial purpose within your content. Google’s recent addition of an extra E to E-A-T for “experience” in the updated search quality raters guidelines further enforces the need for ensuring your beneficial purpose is prominent in your main conte
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
AWeber
JANUARY 18, 2023
According to a recent survey we did, people who use AWeber love that it’s easy to navigate. It only takes a few clicks to get to any section you need to access — from landing pages and email drafts to subscriber information and web push notifications. We’ve been working on making it even easier. Many of your pages — like your list of landing pages or tags — have a new, modern interface and more functionality.
Search Engine Journal
JANUARY 18, 2023
Discover 7 actionable SEO tips to grow your SaaS network. The post A Guide To Enterprise SEO Strategy For SaaS Brands appeared first on Search Engine Journal.
Practical eCommerce - Marketing
JANUARY 18, 2023
Contributor Matt Umbro, a pay-per-click pro, responds to questions from Google Ads advertisers, addressing campaign budgets, keyword limits, Search Network tactics, growth, and more. The post Google Ads Q&A: Budget, Keywords, Search Network appeared first on Practical Ecommerce.
Search Engine Roundtable
JANUARY 18, 2023
Google has a "related products" section in its search results. This seems similar to the similar products concept, but it looks like the other query expansion options for Google Search results.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
JANUARY 18, 2023
Knowing when to check how your content (and what to check) is important. Test and improve with these tips in this week's Ask An SEO. The post When Is The Right Time To Do A Content Audit For SEO? appeared first on Search Engine Journal.
Search Engine Roundtable
JANUARY 18, 2023
Google's John Mueller was asked about if it is okay with Google Search to have a website with the same name as another site on the internet. John said he could not give legal advice around copyright issues but he said when it comes to Google Search and SEO, it is fine.
Quikly
JANUARY 18, 2023
Consumers interact with many outside influences during the consumer journey. One of the largest is their interactions with other consumers.
Search Engine Roundtable
JANUARY 18, 2023
Google is testing displaying a round map pin that has a business photo in the pin itself. This is supposedly working on some Google Maps devices when you request directions.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hootsuite
JANUARY 18, 2023
Today we’re excited to announce Irina Novoselsky as Chief Executive Officer and member of the board at Hootsuite. We asked her to share her thoughts on why she’s joined the team: When the war broke out in my birth country of Ukraine last year, like everyone, I was glued to social platforms for real-time updates, absorbing the stories and images of the people impacted.
Pam Didner
JANUARY 18, 2023
Facebook. Twitter. LinkedIn. Unless you’ve been living under a rock, you’re probably aware that ChatGPT has been taking #AI Twitter by storm. Everyone is excited about its many capabilities, myself included. And AI tools like this are only getting more and more sophisticated. (There’s even a new tool that uses artificial intelligence and natural language processing to mimic voices !
David Meerman Scott
JANUARY 18, 2023
Last week, I presented a nearly two hour session at Tony Robbins Business Mastery , a five-day event focused on entrepreneurs and business leaders who are passionate about serving clients at the highest level. Business Mastery is like no other event I’ve participated in and shows what the future holds for meetings and events in a post Covid world.
GrowPowerful
JANUARY 18, 2023
The CEOs Guide to Marketing, Strategy, and Business The year 2023 is going to be all about preparation over predictions. Inflation. Recession. Rapid layoffs. These are the times we’re living in. But how do we survive? I have some ideas I’d like to share. Prepare. Don’t Predict All the things you usually line up at the top of the year are in flux. That includes annual revenue targets, employee numbers, office space, where staff work, and budgeting.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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