Buffer Marketing
JANUARY 29, 2025
There's a lot you can do to boost your chances of success on social media — optimize your content for engagement, find your perfect posting times, master the art of thumb-stopping hooks. But even these smart tactics don't guarantee success. Few things do when it comes to navigating social media algorithms and ever-changing audience behavior.
SmartBrief - Marketing
JANUARY 29, 2025
Pop-up ads, when used effectively, are an excellent way to get more people to take action on your site. By delivering the right message at the right time, you can capture your audience’s attention and guide them toward the next step. The “next step” for businesses will vary based on their industry and long-term goals. But generally speaking, goals include convincing someone to sign up for a newsletter, grab a lead magnet or finalize a purchase.
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Marketing Insider Group
JANUARY 29, 2025
CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. Since CRM systems provide a centralized location for customer data, seamless integration with marketing automation platforms allows marketing teams to create smart segments, nurture leads, and run targeted campaigns to increase reac
Martech
JANUARY 29, 2025
Not all customers contribute to your business in the same way. Some build long-term value through loyalty and advocacy; others drive sales volume through frequent transactions. Understanding the difference is key to designing a strategy that maximizes growth and efficiency. What is a valued customer? A valued customer drives a brands success through purchases and deeper engagement and loyalty.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Sprout Social
JANUARY 29, 2025
AI in content marketing is transforming how marketers like you have traditionally worked. Its helping you become more strategic in planning your campaigns and more efficient. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of th
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Aspiration Marketing
JANUARY 29, 2025
Many businesses mistakenly believe a logo is all they need to establish their brand, but a truly impactful brand identity goes far beyond a simple visual. It's a complex tapestry of values, personality, and story that resonates with your audience. In this blog, we'll dive into the core elements of brand identity and provide a step-by-step approach to help you define yours, ensuring your business stands out in a crowded marketplace.
Martech
JANUARY 29, 2025
I left other people alone. Some days, the ability to make this claim can be a managers highest achievement. The task has always been challenging, as Im naturally inclined to jump in and organize. However, Ive learned to appreciate the advantages of letting a little chaos reign. Chaos, in this context, refers to a situations inherent unpredictability.
Buffer Marketing
JANUARY 29, 2025
Staying consistent on social media is one of the best routes to success on any platform — though that's easier said than done. Which is why we wanted a way to make this easier (and more fun!). Enter: Streaks! What are streaks? Streaks is more than just a feature — it's your personal trainer for social media content creation. The concept is beautifully simple: share a post every week, and watch your streak count grow.
Martech
JANUARY 29, 2025
Marketing has always had the potential to be a powerful business multiplier, but its true impact is often misunderstood or underestimated. The key to changing that? A shift from reactive strategies to proactive, data-driven decisions powered by causal AI. Why marketing’s impact deserves a second look Marketing teams are tired of playing defense.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Lynton Web
JANUARY 29, 2025
Todays business landscape is built on trust, and partnerships are everything when it comes to making the relationship last. Fostering loyalty among your partners is crucial for long-term success, especially in industries where relationships and long-term collaboration drive business success, such as construction and building materials, consumer packaged goods, etc.
Duct Tape Marketing
JANUARY 29, 2025
How to Adapt, Thrive, and Stay Human in an AI-Driven World written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, we dive into the evolving world of marketing in 2025, where artificial intelligence (AI) is reshaping how businesses operate. The discussion highlights the importance of balancing cutting-edge AI tools with timeless human elements like emotional intelligence (EI) and authentic conn
Bannerflow
JANUARY 29, 2025
For a customer, theres nothing more annoying than an irrelevant ad or a generic email. As a company, there arent many things more damaging than annoying your customers away. Generic customer experiences are damaging in many ways: not only do you not get conversions, but you also burn through your budget. And you also miss a great window of opportunity for your brand to stand out among hundreds of others.
Martech
JANUARY 29, 2025
The playbook for helping customers find your brand changed many times over the past several decades. Along the way weve seen billboards, phonebooks and even skywriting. Most recently. its revolved around websites and search engines. But the way people look for information about brands is changing yet again. Artificial intelligence is just one example.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Six & Flow
JANUARY 29, 2025
Recruiters, we get it, it's not the same anymore with candidates becoming more informed and clients demanding more. Your success relies on building a robust pipeline of candidates, maintaining high placement quality, and, crucially, meeting client expectations. Gone are the days when traditional recruitment methods alone sufficed. Now, to truly thrive, you need a stronger edgeand thats where recruitment marketing steps in.
Businesses Grow
JANUARY 29, 2025
This is a milestone moment in the history of The Marketing Companion podcast as we welcome a new co-host to the show (we have six rotating co-hosts!). Dana Malstaff is a true marketing visionary and I learn something from her every time I connect with her. In her first show, she certainly held up her track record! We are both of the mind that the marketing world will need to infuse humanity into our work as we hurdle inexorably into our AI future, and Dana suggested some ideas I had not consider
Marketing Sherpa
JANUARY 29, 2025
This is a replay of a live event originally presented to the SCORE (Service Corps of Retired Executives) community on January 23rd, 2025, hosted by Chaya Thousand. Here are someFREE resources that we hope you find helpfulafter watching the webinar replay.
Content Marketing Institute
JANUARY 29, 2025
Youve got a lot to do on your marketing and content plate. Make all those tasks easier and deliver the taste of success with these proven tips, templates, and cheat sheets to improve your content operations. Pick one to start today.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
David Meerman Scott
JANUARY 29, 2025
The LinkedIn algorithm prioritizes engagement. The more discussion on a post, the more the AI algorithm kicks in and shares content with more people inside and outside your own network.
SocialPilot
JANUARY 29, 2025
In todays social media-driven marketing , businesses are becoming increasingly reliant on content marketing agencies to get quality content. If you are involved in making content for others, you must know how cumbersome it gets to manage and share the sheer amount of content. And you also have to make it all easily accessible to your clients and partners.
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