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The playbook for helping customers find your brand changed many times over the past several decades. Along the way weve seen billboards, phonebooks and even skywriting. Most recently. its revolved around websites and search engines. But the way people look for information about brands is changing yet again. Artificial intelligence is just one example.
CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. Since CRM systems provide a centralized location for customer data, seamless integration with marketing automation platforms allows marketing teams to create smart segments, nurture leads, and run targeted campaigns to increase reac
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This is a milestone moment in the history of The Marketing Companion podcast as we welcome a new co-host to the show (we have six rotating co-hosts!). Dana Malstaff is a true marketing visionary and I learn something from her every time I connect with her. In her first show, she certainly held up her track record! We are both of the mind that the marketing world will need to infuse humanity into our work as we hurdle inexorably into our AI future, and Dana suggested some ideas I had not consider
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