Martech
JULY 11, 2025
After waves of user requests, annotations are finally back in Google Analytics and GA4’s version is more useful than ever. Whether you manage analytics for a brand, agency or client, annotations are your new best friend for bringing context to data. Use them to build a scalable strategy that makes your analytics smarter, faster and more collaborative.
Neil Patel
JULY 11, 2025
Many marketers have great content strategies, but their campaigns don’t move the needle because they’re not speaking to the right people. If you want content that connects and converts, you need to know exactly who you’re talking to and what they care about. That’s where a strong user persona comes in. When done right, user personas help you create content that feels like a one-on-one conversation with your ideal customer.
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Martech
JULY 11, 2025
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “How to Align Sales Engagement Strategies With B2B Buyer Preferences,” Gartner. Despite a growing preference among B2B buyers for self-service, with 61% saying they would rather avoid sales reps altogether, data from Gartner reveals a critical nuance: when buyers do engage with sellers, it’s at moments that can make or break a deal.
Exposure Ninja
JULY 11, 2025
Loading the Elevenlabs Text to Speech AudioNative Player… AI Search is changing how people find information online. Before, users turned to traditional search engines, browsed the results, and clicked through to find answers. If your blog ranked at the top of Google , you could capture that traffic. But now, they’re asking ChatGPT , Perplexity , or Gemini to get instant, summarised answers.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Martech
JULY 11, 2025
Congrats! Your team just delivered an outstanding conference. The speakers were dynamic, sponsors were happy, customers got face-to-face time with your executives and sales took home some shiny new leads. It’s your moment. You’re a star. But wait. The valuable content you created is already gathering dust. No one planned for repurposing, no one clearly owns the follow-up and now your content’s lifespan is shorter than ever.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JULY 11, 2025
Amplitude, a leading company in behavior-tracking software and digital analytics, announced it acquired Kraftful, a startup that uses AI to understand customer feedback. Amplitude hopes to now give marketers and product teams a complete picture of their customers, ultimately helping them create better products and digital experiences. While businesses are skilled at tracking users’ actions in their digital products, understanding why has been a bigger challenge. “Today, Amplitude cus
Exposure Ninja
JULY 11, 2025
Loading the Elevenlabs Text to Speech AudioNative Player… Google has rolled out a powerful new addition to its evolving search experience: AI Mode. AI Mode lets users ask longer, more detailed questions than traditional search. It takes the original query, breaks it down into multiple related searches behind the scenes, and then uses generative AI to create a conversational response.
Search Engine Journal
JULY 11, 2025
Google’s John Mueller explains what site owners should expect after implementing SEO changes. The post Google Explains How Long It Takes For SEO To Work appeared first on Search Engine Journal.
SocialPilot
JULY 11, 2025
Are you one of those marketers spending tons of money on marketing? If yes, then you should be aware that you are completely ignoring the most powerful marketing engine sitting right under your nose: customer reviews. 93% of purchase decisions are influenced by reviews , which makes them a key commodity for businesses. This establishes irrefutably that reviews are more than just feedback—they are one of the key drivers of revenue growth.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Search Engine Journal
JULY 11, 2025
ROAS is simple to calculate, but powerful when used right. Here’s how it fits into budgeting, bidding, and business outcomes. The post How To Calculate Your ROAS & Ways To Use It appeared first on Search Engine Journal.
The Drum
JULY 11, 2025
The igaming content marketing scene is changing the digital gambling world. Traditional advertising methods no longer work well in this competitive sector. Numbers show that tailored offers can boost player retention by up to 30%. Despite that, many operators still use outdated marketing tactics. Successful operators now combine creativity with analytical insights.
Search Engine Journal
JULY 11, 2025
Google explains when it's time to hire an SEO and cautions about a major red flag to watch for. The post Google’s Advice On Hiring An SEO And Red Flags To Watch For appeared first on Search Engine Journal.
The Drum
JULY 11, 2025
He’s gone from agency boardrooms to TikTok’s trend feed. Now, Tom Skinner explains what today’s creatives need to thrive in a faster, looser, louder world. It was perhaps inevitable that Tom Skinner would end up overseeing creative for a platform dedicated to encouraging the wider world to embrace their creative side. When I first met him in the late 00s, he wasn’t just on the UGC train, he was helping drive it, winning plenty of awards for his campaigns for Carphone Warehouse and TalkTalk.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Hubspot Marketing
JULY 11, 2025
Your hotel already has a lot to manage in its tech stack. Between your PMS, CRS, and booking engine, it's easy to lose sight of exactly what’s driving revenue — not to mention the frustration of losing commissions to OTAs. Using a CRM ensures you can pinpoint revenue sources, calculate ROI, and most importantly, foster the relationships that keep guests leaving positive reviews and coming back for more stays.
The Drum
JULY 11, 2025
The work from ad agency Uncommon shies away from typical shots of price points and close-ups of products. Ocado’s latest ad campaign, ‘Shopping List Stories,’ hopes to tap into the plethora of everyday, monotonous moments that many shoppers will relate to. The work focuses on the people behind the purchases in a category dominated by price points and product close-ups.
Search Engine Roundtable
JULY 11, 2025
Google is testing a zoom effect when you place your mouse cursor over the images in the search result snippets. Normally, these images do not move, but in this test, Google is using this zoom feature to give the results a bit more dimension.
The Drum
JULY 11, 2025
As AI agents move from sidebars to the heart of the web experience, brands will need to rethink trust, data, and discoverability in a new era of marketing. OpenAI is no longer just competing in the AI tools market—it’s moving to challenge Google at the level that matters most: controlling how people search and navigate online. By making AI conversation the starting point for browsing itself, OpenAI is positioning its technology as a direct rival to the traditional search engines that shape the e
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Search Engine Roundtable
JULY 11, 2025
Starting around June 25, 2025, many are noticing huge declines in impressions and clicks from their local rankings in Google. This is from the Google Business Profiles performance reports and I think it is a data/reporting glitch, but who knows, maybe it was a ranking change?
The Drum
JULY 11, 2025
Following a suspension of its NOM certification, PATRÓN doubles down on ingredient transparency with a bold U.S. push that challenges industry silence over additives. PATRÓN Tequila is ramping up its fight for ingredient transparency in the tequila industry with the launch of its new ‘Censored Truth’ campaign, an unambiguous swipe at the regulatory pressures it says are keeping consumers in the dark about what’s in their glass.
Hubspot Marketing
JULY 11, 2025
Water, electricity, and heat are complicated enough. Add the responsibility of regulations and customer relations, and utilities companies are set up for some complex challenges. Managing customer relationships, responding quickly to outages, integrating billing systems, and maintaining regulatory compliance — a customer relationship management system (CRM) for utilities can make these things easier.
The Drum
JULY 11, 2025
The Microsoft exec was hiding in plain sight as the next leader of embattled WPP, but what will her vision look like? Given how quickly things moved in just 24 hours, WPP’s communications department could have put it like this: ‘Do you want the good news or the bad news first?’ As it happened, they started with the bad: a profit warning on Wednesday that sent shares tumbling by 16%, one of the largest single-day declines for a FTSE 100 company in recent years.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Search Engine Journal
JULY 11, 2025
Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs. The post Google Clarifies Structured Data Rules For Returns & Loyalty Programs appeared first on Search Engine Journal.
Search Engine Roundtable
JULY 11, 2025
This week we covered the ongoing Google June 2025 core update and how we are finally seeing some recoveries with the past helpful content updates, and some core updates. Google Search Console's performance report.
The Drum
JULY 11, 2025
Ferrero’s $3.1bn acquisition folds Froot Loops and Frosted Flakes into its candy empire, proving breakfast and dessert are a global business. In a move that feels like your childhood pantry threw a wild dinner party, Italian chocolate powerhouse Ferrero is buying WK Kellogg Co. – the maker of Froot Loops, Frosted Flakes and Rice Krispies – for $3.1bn.
Search Engine Roundtable
JULY 11, 2025
Microsoft is testing expanding its image search box within the Bing Search results to let you "explore" images in a deeper way. Part of this test brings you into Bing's visual search and also give you related topic and search queries and dive you into more details in Bing Image Search.
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Seth's Blog
JULY 11, 2025
[written by claude.] Here’s the thing about ChatGPT that nobody wants to admit: It’s not intelligent. It’s something far more interesting. Back in the 1950s, a Russian linguist named Roman Jakobson walked into a Harvard classroom and found economic equations on the blackboard. Instead of erasing them, he said, “I’ll teach with this.” Why?
Search Engine Roundtable
JULY 11, 2025
Microsoft is testing using a blue delivery truck icon in some of the ads in the Bing Search results. I guess it is to symbolize that they offer delivery?
Seth's Blog
JULY 11, 2025
What’s possible and what’s required? It’s still surprising to me that some of these ideas aren’t widely held, because they seem so clear to me: Skill is a choice. Talent is overrated, and if we choose to get better at something, we probably can. Responsibility is a privilege. It’s not given to us, it’s taken. When we choose to be on the hook for something, it makes our work better.
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