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Weekend Favs September 23 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.
Mar k eting is a universal need for businesses of all shapes and sizes and across all industries. However, while marketing may be easy for some brands (i.e., retailers and food service), it can be trickier for others. For example, when running a construction company, it can feel challenging to know how and where to market your services. Fortunately, we’ve compiled five winning strategies to help your business reach new clients, close new deals, and provide a stable foundation for years to
Creating a topical map for your medical and medicine website is a strategic approach to establishing authority in your niche. A well-structured topical map not only makes your content easily accessible to users but also helps search engines understand the relevance and hierarchy of your content. This can significantly improve your site’s visibility in search engine results.
In general, the top three digital marketing niches are health, wealth, and relationships. While these niches are pretty broad, it’s easy to narrow them down into subgroups. For the “wealth” niche , personal finance is a bit easier to discuss. So, if you’re interested in personal finance and want to start a blog or website about it, now is the best time to do so.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
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