Fri.Nov 22, 2024

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6 steps to help improve your customer experience with AI

Martech

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will no longer have to argue with volatile players over close calls. For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and effici

Customer 128
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6 Best Enterprise SEO Tools (In Depth Comparison)

Backlinko

Ever wondered which enterprise SEO tools drive the success of the largest companies? As a decision-maker in an enterprise-scale business, you need more than just a list. You need insights that matter. That’s why we’ve gone the extra mile. After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools.

SEO 99
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Marketers discuss what it takes to succeed with intent data

Martech

Intent data comes in many flavors, including first-party and third-party data. It can help you optimize your content strategy and identify high-value prospects. But some of the vendors selling third-party intent data tend to over-promise on what it can do. Third-party intent data (like many types of data) can lack timeliness, accuracy and can misinterpret online activities as buying interest.

Marketing 116
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There Are 3 Different Types of Instagram Accounts: Which One is Right for You?

Buffer Marketing

Remember the early days of Instagram, when your customization options were limited to which hazy, oversaturated, or sepia filter to apply to your photos? I wouldn’t quite call them the good ol’ days since, as a long-time Instagrammer, I love all the platform's new options for tailoring your user experience. But as much as I enjoy all these choices, they can get a little overwhelming at times.

Law 73
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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DOJ pushing the sale of Chrome sparks industry debate over web’s future

Martech

Following its antitrust victory in the lawsuit against Google, the U.S. Department of Justice is aiming to fundamentally reshape the company’s digital dominance by asking the judge to force the sale of the Chrome browser and restructure its market approach. Chrome controls 66.68% global browser market share and Google receives billions of dollars from Apple for default search status.

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AI is ringing in big holiday shopping changes

Martech

Criteo expects AI to make a significant difference during Cyber Week and the holiday season. “Criteo has been working on AI for the best part of 20 years,” said Romain Lerallut, VP and head of Criteo’s AI Lab. “We used to call it machine learning. One thing I’ve been amazed by over the last couple of years is the speed — it’s like a hockey stick — so everything I say today might be obsolete by tomorrow.

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Will the X Avalanche Lead to a New Social Media Landscape for Marketers?

Content Marketing Institute

On Nov. 6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew to over 15 million users and Threads surpassed 275 million. What’s a marketer to do? Does this activity indicate a new age of microblogging?

Marketing 107
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6 steps to help improve your customer experience with AI

Martech

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will no longer have to argue with volatile players over close calls. For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and effici

Customer 114
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2025 Programmatic Advertising Trends | Bannerflow

Bannerflow

Imagine this: an ad campaign that knows your audience so well it’s almost like a conversation — delivering just the right message, at the perfect moment, through the exact channel they’re engaging with. Welcome to programmatic advertising in 2025. With rapid advancements in AI, automation, and data privacy, programmatic media buying is set for a revolution, opening doors to smarter, more engaging ways to reach consumers.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Tackling Stalled Deals: A Guide to Boosting Deal Velocity

Six & Flow

Boost your sales by understanding why deals stall and learn strategies to reignite momentum and close deals faster using effective techniques and HubSpot.

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The Silent Killer: Here's How a Poorly Implemented CRM Can Cost You

Six & Flow

Let’s face it; nobody likes admin. But with any CRM, it’s a necessary evil. We update our segmented lists, update our sales pipeline, build our reports. all so we can have a clear picture of what's working and what's not. That's where your Customer Relationship Management (CRM) system comes in—it's the beating heart of your sales, marketing, and customer service operations.

CRM 52