Sat.Jan 07, 2023

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The Dangers of Hiding Your Use of AI in Business

Aspiration Marketing

Artificial Intelligence has the potential to bring significant benefits to businesses that use it, such as improved efficiency and accuracy in tasks like data analysis and customer service. However, it's important to approach AI with a clear understanding of its capabilities and limitations and to have a plan for how it will be integrated into your business.

Customer 246
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Semantic Search: What is it & How Does it Affect SEO?

Neil Patel

Google’s Knowledge Graph has been growing in size and complexity over the past few years, but did you know semantic search could be one of the most important additions yet? Semantic search is a relatively new technology that has been gaining traction in the past few years. Google has been using it more and more to provide better search results for its users.

SEO 95
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The Dangers of Hiding Your Use of AI in Business

Aspiration Marketing

Artificial Intelligence has the potential to bring significant benefits to businesses that use it, such as improved efficiency and accuracy in tasks like data analysis and customer service. However, it's important to approach AI with a clear understanding of its capabilities and limitations and to have a plan for how it will be integrated into your business.

Customer 130
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Weekend Favs January 7

Duct Tape Marketing

Weekend Favs January 7 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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This day in search marketing history: January 8

Search Engine Land

Intent research vs. keyword research. In 2020, Frédéric Dubut of Bing told us : “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Barry Schwartz asked Google’s John Mueller about Dubut’s statement. Here’s what Mueller said: “There’s probably always gonna be a little bit of room for keyword research because you’re kind of providing those words to users.

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Best Practices for Content Marketing in 2023

Digital Marketer

There is no silver bullet in content marketing. Just as there is no universally best approach to fat loss, you would be hard-pressed to find one content marketing strategy that works for every business. However, that doesn’t mean your efforts are futile. Far from it. For 85% of businesses that use it, content marketing performs from moderately to exceedingly well.