Hubspot Marketing

MAY 19, 2023

If you’re working on your SEO strategy, you’ve probably encountered the importance of internal and external link building. If you haven’t built linking into your strategy from the start, you might be overwhelmed as you implement the change. But no need to fear, internal linking tools are here to help. In this post, we’ll examine what internal link-building tools do and the benefits they can have for your business.

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Price SEO Marketing Marketers 117

Martech

MAY 19, 2023

It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?

Transform 144

Transform User-Generated Marketing Marketers 144

Search Engine Journal

MAY 19, 2023

Google's John Mueller says that an SSL certificate won't boost your SEO The post Google: SSL Certificate Does Not Boost SEO appeared first on Search Engine Journal.

SEO 138

SEO 138

Search Engine Land

MAY 19, 2023

Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a powerful metric when you understand its potential. It can help you to make educated decisions about your prospects of ranking for specific terms, allowing you to make tactical choices that underpin your SEO strategy. Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results.

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SEO CMO Analytics Management 127

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

MAY 19, 2023

If you're working in a marketing role, you can't ignore the emerging field of artificial intelligence. It's quickly gained traction, and industry leaders have begun projecting that rapid AI advancements could surpass human intelligence sooner than we think. But what does that mean? And what are the implications of that type of advancement? As a marketer, it can be challenging to imagine where AI technology will go.

Product 116

Product Marketing Marketers 116

Search Engine Land

MAY 19, 2023

Content that doesn’t get read is useless. So, how do you create content your audience will read (and not just skim)? Make it more readable. This sounds so simple it’s silly, but it’s true. Readability is a giant factor that will determine everything from who engages with your content, how much value they get from it, and whether they’ll return to read more.

Transform 112

Transform Search Marketers Content Marketing Branding 112

Search Engine Land

MAY 19, 2023

Non-skippable ads are coming to YouTube Select on connected TV. This means that viewers will see one 30-second ad instead of two consecutive 15-second ads. Why we care. YouTube was the most popular U.S. video streaming platform in April and watch time increased, according to Nielsen. It remains to be seen whether a non-skippable 30-second format provides a good advertising ROI.

Advertising 103

Advertising Advertisers 103

Buffer Marketing

MAY 19, 2023

We’ve been writing and publishing Buffer’s State of Remote Work report for six years now, and we’ve learned a lot about the trends, benefits, and struggles of remote workers along the way. This year, after releasing the report, we had several people comment that they wondered what the results would be like for only people who are managers — and it’s a good question!

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Management Promotion 102

Search Engine Land

MAY 19, 2023

Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021. Surging ad business. The Information reported: “The grocery-delivery firm’s ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar with the matter. That’s a striking increase, given that the digital ad market was largely stagnant last year.

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Advertising Advertisers Retail Promotion 103

Zumvu

MAY 19, 2023

Web content filtering is critical for organizations to protect networks and users against web-based threats, objectionable internet content, and distracting websites.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

MAY 19, 2023

ChatGPT is now available as an iOS app. The app is free and offers all the features you’ll find on the web version. Why we care. ChatGPT has become an essential and popular tool for several SEOs, search marketers and content creators. Now you can use it whenever and wherever you want, all while maintaining your history. Plus, the app interface seems a bit more user-friendly than using ChatGPT on a mobile browser.

SEO 94

SEO Search Marketers Marketing Marketers 94

Martech

MAY 19, 2023

HubSpot’s April releases include a long-requested ability to book meetings for other users, many new Payments features and AI functionality to associate calls with deals. Here are the updates relevant for managers: Book meetings on behalf of other users (beta). New HubSpot embed for Salesforce (beta). Payments: Edit subscriptions (beta). Edit the next payment date for subscriptions.

Analytics 91

Analytics Price Management Customer 91

Digital Marketer

MAY 19, 2023

Creating niche content is something all brands should do in order to catch their audience at various stages of their buying cycles. Content diversifies your rankings, builds your brand’s recognizability, and helps create more conversion funnels throughout the site. But there’s one huge problem with publishing new content on your site: Time. Few brands can afford writing teams, and relying on freelancers brings in new risks like inconsistency in voice and lower quality.

Millennials 88

Millennials User-Generated Product SEO 88

Search Engine Land

MAY 19, 2023

ChatGPT is now available as an iOS app. The app is free and offers all the features you’ll find on the web version. Why we care. ChatGPT has become an essential and popular tool for several SEOs, search marketers and content creators. Now you can use it whenever and wherever you want, all while maintaining your history. Plus, the app interface seems a bit more user-friendly than using ChatGPT on a mobile browser.

SEO 87

SEO Search Marketers Marketing Marketers 87

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Journal

MAY 19, 2023

Learn the art and science of turning ad clicks into valuable conversions with PPC expert Navah Hopkins. The post Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast] appeared first on Search Engine Journal.

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Litmus

MAY 19, 2023

Welcome to Litmus Live Behind the Scenes, where each month leading up to the conference we’ll dig in to some of the work we’re doing to prepare for Litmus Live , and shine some light on how we make the conference happen. Codes of conduct were never something I gave much thought to—I never had to consider them. Aside from some childhood bullying I’ve lived an immensely privileged life free of harassment.

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Marketing Sherpa

MAY 19, 2023

Every Wednesday, we hold a free Marketing LiveClass as part of ChatGPT, CRO and AI: 40 Days to build a MECLABS SuperFunnel. Everyone is welcome to join and learn, as we build marketing funnels with members of the MECLABS SuperFunnel Research Cohort. In the LiveClass, marketers and entrepreneurs can ask questions in the webinar chat.

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Copywriting Marketing Marketers Customer 80

Social Media Examiner

MAY 19, 2023

Want to nurture a trusted community among your NFT holders? Wondering how to set up an ecosystem that creates loyalty and empowers members to engage with each other? In this article, you’ll discover a community development framework for Web3 projects. Building a Dedicated NFT Community That Remains Loyal Want to nurture a trusted community of […] The post Building a Dedicated NFT Community That Remains Loyal appeared first on Social Media Examiner.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Sprout Social

MAY 19, 2023

LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and target potential customers. With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. With so many brands competing for users’ attention, managing and growing a LinkedIn account takes enormous time, dedication, and effort.

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Analytics Management Branding Marketing Strategy 91

Digital Marketer

MAY 19, 2023

Let’s dive into the pool of reports that have been surfacing recently – those revolving around AI, the economy, and how this roller coaster of a world may impact your marketing agency, then we’ll shift gears and put your agency under a microscope. My goal is simple, to spark a lightbulb moment, where you say, “Ah, these are crucial, foundational aspects of my business that I’ve been overlooking.” Your customer avatar, your customer journey, your niche… a

User-Generated 75

User-Generated Marketing Marketers Transform 75

Sprout Social

MAY 19, 2023

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand. But without an arsenal of specific, powerful tools that align with your organization’s goals, you can’t create or share valuable content, or attract new audiences or drive meaningful engagement.

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Social Media Marketing Transform Analytics Marketing 138