Sat.Oct 22, 2022

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The Fundamentals Of Influencer Marketing via @sejournal, @ashleymadhatter

Search Engine Journal

What exactly is influencer marketing? And why should marketers care? Read on to learn how you can incorporate influencer marketing into your brand’s strategy. The post The Fundamentals Of Influencer Marketing appeared first on Search Engine Journal.

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Weekend Favs October 22

Duct Tape Marketing

Weekend Favs October 22 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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How To Develop Buyer Personas: A Crash Course

Pam Didner

Facebook. Twitter. LinkedIn. I often say knowing your customers well is a marketer’s superpower. To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. To get started, identify whom you will market to. Buyer personas touch on everything you do, from optimizing the functionality of your website to creating a product design to developing creative concepts, appropriately casting your ads

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