Adobe Experience Cloud Blog
JULY 9, 2020
Time and attention, as ever, are at a premium. Especially when we must work within the limitations of speed and resources while information and markets move and change ever more rapidly. AI and machine learning make it possible to gather, analyze, and interpret data into actionable insights at inhuman speed. But this data must be understood, translated, and shared.
Neil Patel
JULY 7, 2020
SEO is tough. It’s time-consuming and hard to implement. And, because of that, I have a free SEO training course and even an SEO tool to help you out. But what if you don’t have the time to go through a 21-part training series? Or what if my SEO tool doesn’t give you the step-by-step instructions you need? What other options do you have? Well, today I thought I would make your life easier by sharing 21 of my own SEO and content marketing worksheets and templates to help you get higher rankings i
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Marketing Insider Group
JULY 6, 2020
LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing.
Content Marketing Institute
JULY 9, 2020
When you talk mistakes, are you usually referring to typos, grammatical errors, and misspellings? That granular focus could be your biggest gaffe. Let’s look at 15 of the biggest mistakes in content creation, production, and promotion processes. Continue reading → The post 15 Mistakes You May Be Making in Your Content Development appeared first on Content Marketing Institute.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Sprout Social
JULY 6, 2020
As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. consumers say it’s important for brands to take a stand on social and political issues.
Neil Patel
JULY 6, 2020
So you’ve decided to create a landing page to promote your new product or service. But how do you know if your landing page will convince your readers to convert ? There are a number of things you can do to ensure your readers are enticed by your landing page and want to know more information. In this post, we’re going to figure out exactly what you need to do to produce a mind-reading landing page.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
JULY 6, 2020
Playbooks are an underused gem for managing the ongoing activities that contribute to long-term content marketing success. Here are the nine elements every playbook needs to be great. Continue reading → The post How to Create a Content Marketing Playbook appeared first on Content Marketing Institute.
Search Engine Journal
JULY 8, 2020
Got website content that's no longer performing well? It may be time to refresh them. Learn how to boost the value of existing content. The post How to Find & Improve Underperforming Content: A Practical Guide via @LWilson1980 appeared first on Search Engine Journal.
Sprout Social
JULY 7, 2020
Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. This means marketers have been constantly adjusting well-laid plans for 2020 while finding the right way for their brands to contribute to the conversation around social change.
Hootsuite
JULY 8, 2020
Organic and paid social—they’re the peanut butter and jelly of marketing. Together, they’re an unstoppable duo—a classic combination that can win over any crowd. Unfortunately, these two worlds often work in silos as separate teams or even separate departments. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Content Marketing Institute
JULY 7, 2020
Clickbait has a well-deserved bad rap. Yet, attracting an audience and getting it to click to a web page is a goal for many content marketers. Can you create clickbait that gets a good rap? Let’s discuss. Continue reading → The post Can Clickbait Be Used for Good? appeared first on Content Marketing Institute.
Search Engine Journal
JULY 9, 2020
Producing a successful podcast requires mastering many moving parts. Here are tips on how to keep your shows engaging and appealing to listeners. The post What It Takes to Run a Podcast with Marketing O’Clock [PODCAST] appeared first on Search Engine Journal.
Marketing Insider Group
JULY 6, 2020
Once a relatively unknown framework outside of IT, Kanban’s popularity in the marketing industry has recently exploded. Since Kanban is less prescriptive than its cousin Scrum, and many marketing teams struggle to confine themselves to sprints, it’s not surprising that this adaptive option is appealing. At the heart of this framework lies the Kanban board, which, depending on the specific needs of each team, can look very different.
Duct Tape Marketing
JULY 8, 2020
How to Master Self-Promotion written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Meredith Fineman. In this episode of the Duct Tape Marketing Podcast , I interview Meredith Fineman, entrepreneur, writer, author, speaker, podcast host, and women’s advocate. She is the author of Brag Better, which was released on June 16, 2020.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Content Marketing Institute
JULY 8, 2020
No matter where your team works, the challenge remains – how to work efficiently in individual roles and as a content marketing team. Here’s a list of go-to tools that helps writers and editors work well across time zones. Continue reading → The post Tools to Help Your Content Marketing Team Be Successful appeared first on Content Marketing Institute.
Pam Didner
JULY 5, 2020
Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. This guide is for those new to ABM or seeking to improve their approach. What is account-based marketing? Why is it important for sales and marketing? What are some examples of account-based marketing?
Marketing Insider Group
JULY 7, 2020
When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Account-Based Marketing (ABM) is when you target prospects by identifying a point of contact within an organization that you believe you’ll be able to serve the best, build a lasting relationship with them, and then offer an increasingly wide range of serv
Duct Tape Marketing
JULY 10, 2020
How to Use Feedback to Succeed written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Steven Herz. In this episode of the Duct Tape Marketing Podcast , I interview Steven Herz, President of The Montag Group, a sports and entertainment talent and marketing consultancy. He is also a career advisor to CEOs, lawyers, entrepreneurs, and young professionals.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Content Marketing Institute
JULY 10, 2020
This week, Robert Rose ponders when the other 2020 shoe will drop, talks with Highspot’s Marissa Gbenro about how CMOs plan to spend a predicted budget increase, and shares a post about Some Good News. Continue reading → The post The Bad News (and the Good) About 2020 [The Weekly Wrap] appeared first on Content Marketing Institute.
Hootsuite
JULY 8, 2020
Organic and paid social—they’re the peanut butter and jelly of marketing. Together, they’re an unstoppable duo—a classic combination that can win over any crowd. Unfortunately, these two worlds often work in silos as separate teams or even separate departments. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts.
Litmus
JULY 10, 2020
In this episode of Delivering, host Jason Rodriguez interviews Kisha Robinson—a Senior Email Marketing Associate at Udemy—about her self-taught path to professional email development and how her own experiences motivate her to work with and support women of color and underrepresented groups just entering the tech industry. Delivering is brought to you by Litmus.
Duct Tape Marketing
JULY 9, 2020
Why Startup Communities are Essential written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brad Feld. In this episode of the Duct Tape Marketing Podcast , I interview Brad Feld, c0-author of a new book The Startup Community Way: Evolving an Entrepreneurial Ecosystem. Brad has been an early-stage investor and entrepreneur since 1987.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Rock Content
JULY 9, 2020
Given the success of WordPress as a solution for Digital Marketing , many companies provide services focused on the CMS — Content Management System. One good example of that is the WP hosting platforms. Those systems help customers get started on the web quickly. Considering the vast number of options on the internet, there’s one special: WP Engine.
illumin
JULY 8, 2020
eCommerce has jumped from 16% to 27% of total US retail sales in just the past 8 weeks. The coronavirus pandemic accelerated retail eCommerce and direct to consumer growth, and set the stage for a digital gold rush. eCommerce has in fact become the primary shopping channel in the U.S. according to The New York […]. The post Growing Your Direct to Consumer eCommerce Business appeared first on AcuityAds Inc.
Litmus
JULY 7, 2020
When was the last time you got an email that felt like it was made just for you? Maybe it included your first name, had content inspired by your last vacation or purchase, or even provided relevant information based on your geolocation. All of those great experiences create moments to connect personally with each of your customers, so you can develop long-lasting, meaningful relationships.
Moz
JULY 9, 2020
Posted by BritneyMuller SEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Rock Content
JULY 9, 2020
The key to success in the world of Digital Marketing is offering qualified experiences to the consumer. By qualified, we refer to the authenticity, relevance, and customization of the content your brand publishes in different digital c hannels. All of this involves an understanding of the user’s preferences. To attract and nourish leads, enabling financial return , a marketing strategy must be able to engage them.
Marketing Sherpa
JULY 8, 2020
If you’re asking the customer to take an action, the button should have a benefit. However, I challenge you to navigate around the web right now and see how many buttons are truly beneficial.
DIY Marketers
JULY 9, 2020
Working remotely is now the norm for the bulk of office workers. An IBM survey found that 75% would like to continue to work from home in at least a partial capacity, while 40% of respondents said they feel strongly that their employer should give employees the choice to opt-in to remote work. But working remotely has also uncovered a series of deficiencies that make working remotely a bit frustrating, according to a recent Zoho survey.
Moz
JULY 9, 2020
Posted by BritneyMuller SEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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