Marketing Insider Group
JUNE 7, 2016
By Federica Auletta, Market Inspector Blogging has become a universal issue. With hundreds of millions of blogs, nowadays everyone can start one. However, many of these blogs remain inactive, condemned to oblivion, and most of them are simply ineffective and therefore invisible. Nevertheless, the competition is stiff, the stakes are high, and the unstoppable development of the […].
Sprout Social
JUNE 7, 2016
Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. And why not? According to Dragon Search, 61% of customers’ purchasing habits are decided by companies that deliver custom content. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked.
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Adobe Experience Cloud Blog
JUNE 10, 2016
Author: Krysia Hepatica You might be familiar with Dunbar’s Number, but I bet you never realized how it affects your B2B marketing strategy. Robin Dunbar, a British anthropologist, found that there was a correlation between a primate’s brain size and the average social group size they were able to maintain. He discovered by accident that for humans, the magic number is 150 people.
Duct Tape Marketing
JUNE 9, 2016
The Clear-Cut Guide to Social Media Engagement written by Guest Post read more at Duct Tape Marketing. photo credit: Pixabay. As of 2016, there’s estimated to be 2.3 billion active social media users — nearly 1/3 of the global population. While this eye-popping statistic presents obvious marketing potential, determining how your business can capitalize on it is decidedly less clear.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Marketing Insider Group
JUNE 7, 2016
For better or for worse, social media isn’t a fad. It’s not going away and it is completely changing the way the human race communicates on a daily basis. In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. However, […]. The post A Complete Guide to Social Media-Based Lead Generation appeared first on Marketing Insider Group.
Sprout Social
JUNE 6, 2016
Social media has become such a critical aspect for businesses that many of you have considered hiring a social media analyst. Whether you handle social media in-house, outsource it or have someone specifically on staff to manage it, you should think about the qualities that make up a successful social media analyst. What Is a Social Media Analyst? A social media analyst is able to answer questions to larger business objectives instead of simply recording likes and followers.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Duct Tape Marketing
JUNE 10, 2016
Crowd Marketing: How to Get Safe Links Through Writing written by Guest Post read more at Duct Tape Marketing. photo credit Twitter. Okay, let’s face it: We live in the era of amorphous attitude toward link building. Some marketers consider it the worst and unsafest method of promotion while others can’t see anything bad or wrong about links.
Marketing Insider Group
JUNE 6, 2016
Have you tried googling a keyword or phrase related to your name, brand, product or industry, but your website didn’t show up in the search results? Of course you have. SEO is a long term play. And while investing time and effort into SEO consistently over time is what will ultimately improve your search rankings, there […]. The post 10 SEO Tips To Boost Your Search Rankings Today appeared first on Marketing Insider Group.
Sprout Social
JUNE 5, 2016
Millennials, millennials, millennials! This week in social media news, LinkedIn caught our attention with a fresh (and very thorough) playbook and survey on millennials. Meanwhile, Magisto highlighted why online video is a win for SMB and millennials’ preferred marketing method. LinkedIn: A Playbook for Millennials, by Millennials. Millennials are lazy.
Adobe Experience Cloud Blog
JUNE 6, 2016
Author: Heidi Bullock A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music. As you might expect, SiriusDecisions did not disappoint. The event was packed full with new frameworks—this year, there were 30+ new models—that covered product marketing, sales, content measurement, and just about everything else y
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Duct Tape Marketing
JUNE 8, 2016
Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally.
Marketing Insider Group
JUNE 9, 2016
Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. That being said, email is also one of the trickier content marketing channels to master. Send the wrong headline or forget to format correctly and – Bam! You’re hit with an opt-out request. Don’t let your […]. The post 6 Tips for Writing an Effective B2B Lead Generation Email appeared first on Marketing Insider Group.
Sprout Social
JUNE 10, 2016
You already know that having brand advocates is beneficial for your organization. But, how do you secure longterm advocacy? It starts by putting forth tactics and strategies that support and reward your champions. Whether you establish a formal advocacy program or mention your advocates on social and send them swag, it’s vital to pay attention to and recognize the supporters who promote you.
Adobe Experience Cloud Blog
JUNE 9, 2016
Author: Vyoma Kapur As the academic year wraps up and graduation caps are flung high into the air, it’s easy to celebrate the accomplishment of students, teachers, and the organizations that educate them. But it’s harder to take a step back and recognize that higher education institutions face challenges similar to those of marketers in other industries.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Duct Tape Marketing
JUNE 4, 2016
Weekend Favs June Four written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.
Marketing Insider Group
JUNE 8, 2016
What’s the difference between B2B and B2C marketing? Is there any difference at all? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs. For those who are new to marketing or are exploring the “other side” of the marketing world, […]. The post B2B And B2C Marketing: Is There Really Any Difference?
Sprout Social
JUNE 8, 2016
There’s a lot to learn from each social media channel–especially if you want your business to stay relevant. As you build your brand, knowing the ins and outs of a platform like Instagram will truly decide whether or not your social media strategy succeeds. By following Instagram best practices, you’re able to use the platform as a marketing tool and not just a social site.
Adobe Experience Cloud Blog
JUNE 7, 2016
Author: Polly Alluf Unless you’re just starting your career as a digital marketer for mobile apps, chances are that your professional journey began on other marketing channels. Maybe you started on email, using a marketing automation platform to send targeted, personalized emails to segmented audiences. Or perhaps you managed your website, optimizing the user experience with real-time web personalization.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Rock Content
JUNE 7, 2016
Every 60 seconds 300 hours of new video is uploaded to YouTube, Instagram users like 1,736,111 photos, Pinterest users pin 9,722 images, 1,041,666 Vines are uploaded, and 284,722 snaps are shared. This mountain of content will only grow as 77% of B2C brands and 76% of B2B brands say they plan to produce even more content in 2016. Audiences are overwhelmed by content on a daily basis.
Marketing Insider Group
JUNE 10, 2016
For me, building my personal brand is integral to everything I do. My brand is how I get traction for the tools I build and the projects I’m invested in. My personal brand is how I sell. As part of my efforts to build this brand, I’m always open to the opportunity to contribute to […]. The post Using A Personal Brand To Sell appeared first on Marketing Insider Group.
Marketing Insider Group
JUNE 7, 2016
Today the term “cross channel marketing” is old news for marketers. At least it better be. According to one report, in this year alone successful marketers are nearly 35 times more likely to use cross channel marketing with their customers vs. under-performing teams who struggle to use this tactic at all. Many marketers are still trying to […].
Marketing Insider Group
JUNE 9, 2016
By Marc Johnson, GM & CMO, Bombora With a myriad of marketing trends and technologies vying for the spotlight, how do you know what’s really top of mind with B2B marketers themselves? Cutting through the hype, what are B2B marketers actually looking to buy? To get the answers, Bombora partnered with the Aberdeen Group to […]. The post What’s ‘Surging’ in Marketing?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
JUNE 9, 2016
So often people spend a great deal of time on making their site absolutely gorgeous, embracing the latest techniques and really making the thing pop visually. They treat it more like an art project than a tool. And that’s absolutely great. The only problem is that often these people forget one vital truth: it doesn’t […]. The post 9 Ways to Make Your Web Design User-Friendly appeared first on Marketing Insider Group.
Marketing Insider Group
JUNE 8, 2016
Research by Fractl & Moz, which looked at more than 75,000 job listings on Indeed.com during the month of June last year, discovered that skills in marketing are in very high demand. However, hiring managers are getting pickier about skills and talent. Kelsey Libert, vice president of Marketing at Fractl, says there is a skills […]. The post The Skills Today’s Marketers Need appeared first on Marketing Insider Group.
Marketing Insider Group
JUNE 6, 2016
Much is written about how the role of the B2B marketers changed over the years due to the shift in the buying process. And while this is true, and has been mentioned more than several times here on the ANNUITAS blog, I see very little being written or spoken about the role of B2B sales […]. The post 3 Mistakes B2B Sales Leaders Make That Hurt Performance appeared first on Marketing Insider Group.
Marketing Insider Group
JUNE 8, 2016
Don’t be distracted by the hyperbole associated with this important Accenture report on the state of content. “Marketers are drowning” in a “tidal wave of content,” are phrases from the press release and early articles that have picked this up. This is intended to create resonance and attract attention. As it should. Volume of content is […]. The post Marketing Professionals Constrained by Content Strategy and Operations [Research] appeared first on Marketing Insider Group.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Marketing Insider Group
JUNE 5, 2016
In today’s episode, we start with a comparison of two activities: eating ice cream and sweeping your floor. By understanding someone’s motivation and how they approach a given task, we can more easily navigate the business word as creators who simply want to create great work. And as it turns out, there’s a word to describe all those people who.
Marketing Insider Group
JUNE 4, 2016
When someone utters the phrase “care for craft,” what do you hear? “That person gives several damns about their work” — right? And what do you see? Maybe you picture someone dutifully whittling a piece of wood. Maybe you think of a brewer holding up their beer to the light to examine it. Maybe you see a writer bent over a.
Marketing Insider Group
JUNE 6, 2016
There is a generally high desire for sales coaching in B2B selling. Most managers and reps know it’s important. Done well, coaching can make a significant difference to rep and manager performance and success. Financially, everyone has a lot at stake. But sales coaching is seldom done. Consistently. Or well. Why is that? What’s missing? […]. The post The Missing Ingredient for Sales Coaching appeared first on Marketing Insider Group.
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