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One of my favorite movie lines is, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Ferris Bueller’s words have never been more applicable to the world of marketing than they are right now. The social landscape is changing quickly and in order to win, social marketers need to listen and engage where their audience is, rather than expecting audiences to come to them.
At HubSpot, our one-minute Facebook videos usually receive more views than our longer videos. So how is it that our third most viewed video right now is almost four minutes long? Facebook will boost a video’s organic reach if it deeply engages viewers , so we knew our video needed to grip our audience from start to finish -- especially since it’s four times longer than the majority of our videos.
There is an entire world of content out there beyond blogs. It’s true, they are one of the most widely used forms of content. 4 out of 5 brands use blogs as part of their marketing strategy. They’re cited as the most effective type of content for lead generation – the number one concern of B2B marketers […]. The post Content Marketing Without a Blog – Is It Possible?
Sales and marketing leaders within the B2B world are abuzz about account-based everything. From account-based marketing to account-based sales development to account-based social selling (ABSS), the excitement is palpable. Forrester identified key areas B2B companies should be focusing on in their 2017 B2B Predictions Report , and account-based marketing ranked #1.
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Guest blogging can be a phenomenal strategy for getting in front of a wider audience and getting links back to your site, but there are many pitfalls that can derail your chances of getting published. Let’s look at four common mistakes often made by guest bloggers, as well as the solutions to help you succeed. 1. They Don’t Target the Blog They’re Pitching.
How Writing for the Stages of Awareness Will Convert More Readers into Paying Customers written by Guest Post read more at Duct Tape Marketing. Tell a two-year-old the value of getting good grades in school. Go ahead. Try it. If you don’t have a two-year-old handy, let me tell you that you’re wasting your time trying. But you know that. So why do we write copy that immediately gives an answer to a problem your reader may not even know they had?
How Writing for the Stages of Awareness Will Convert More Readers into Paying Customers written by Guest Post read more at Duct Tape Marketing. Tell a two-year-old the value of getting good grades in school. Go ahead. Try it. If you don’t have a two-year-old handy, let me tell you that you’re wasting your time trying. But you know that. So why do we write copy that immediately gives an answer to a problem your reader may not even know they had?
In both B2C and B2B marketing, about a third of the marketing budget is spent on content. Many successful brands invest even more. These numbers are predicted to keep going up. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […].
When it comes to growing a blog, it is the search engine giant Google that apparently plays the key role, right? Wrong! The survival of your blog in this World Wide Web is not only depended on Google.
In healthcare, extraordinary technology and innovative strategies exist side-by-side with last century’s tools, systems, and out-of-date status quo. This old world/new world dichotomy makes healthcare operations difficult and confusing. And it’s the same with healthcare marketing. The promise and payoff of modern marketing often seems out of reach to healthcare marketers.
Getting More Uses Out of Existing Content written by John Jantsch read more at Duct Tape Marketing. With content taking the marketing world by storm over the past few years, it can be easy to feel overwhelmed with all of the content you need to produce in order to stay ahead of your competition, not to mention coming up with new ideas of content that haven’t already been written.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
For the 133rd episode of The Marketing Book Podcast, I interviewed Adele Sweetwood, author of The Analytical Marketer: How to Transform Your Marketing Organization. Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building […].
Gone are the days when blogging was considered as a mere hobby. With the ever-increasing competition in the business world, it has now become one of the key sources of revenue generation.
Chinese philosopher Laozi once famously said, “A journey of a thousand miles starts with a single step.” And as someone who has traveled around a bit, I couldn’t agree more. But to me, that first step has nothing to do with my feet—step one is always about building a plan. Whether it’s a trip around the world or a simple marketing campaign, planning out your goals, what you want to accomplish, and how you’re going to get there are integral to making sure your journey starts off on the right foot
Create and Market Work That Lasts written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ryan Holiday. Podcast Transcript. For a creative work to last it must be the right work – but it must also be promoted in the right way. Few people have figured this fine art out like my guest today. My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan Holiday.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
As a B2B marketer, a big part of your role will be producing content designed to engage your clients and prospects, but it is increasingly difficult to achieve cut-through. Our latest blog looks at what makes your content stand out – and what doesn’t. Thought leadership is a phrase that’s used to cover a multitude […]. The post Is Your Thought Leadership Really Thought Leading?
Do something different, they say. Be bold. Stand out from the pack! The list of clichéd instructions on how to improve just about anything according to them is, well, endless. So, when all the “expert” advice becomes white noise, we might as well render it meaningless. If we’re all following the same guidance, aren’t we all a bunch of followers? Instead, marketing and sales pros must dig deeper to uncover what can truly set initiatives apart.
Your customer retention rate is a metric that reveals whether your marketing and customer care efforts are bleeding dollars or fortifying your business. Customer retention isn’t just about seeing how good of a job your marketing and sales teams are doing. When you track this number, you know when you’ll need to make vital changes […]. The post What Is Customer Retention Rate & Why Should You Care?
Because we find that sales and marketing leaders focus on lead generation instead of demand generation and full funnel marketing, I have interviewed our resident Challenger social selling expert – Ian Addison – on how more LinkedIn leads can be bad for your organization. Ian Addison, now the Managing Director of GetLinkedInHelp.com’s supply chain services […].
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level. Based on a survey by Zoominfo, ABM is very […].
Sales teams are understandably a little cautious when it comes to marketing automation. We don’t want to annoy our customers with too much communication – nor do we want risk losing valuable leads by sending out generic interactions with no inherent worth. However, at the same time, we don’t want to let any potential prospects […]. The post How Sales Can Use Marketing Automation to Drive Revenue appeared first on Marketing Insider Group.
Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnels. They only have […]. The post Lead Nurturing: 5 Useful Tactics to Get More Opportunities appeared first on Marketing Insider Group.
The information age has a downside: Advice Overload. In the face of ubiquitous experts and never-ending best practices and how-tos and secrets, what if you trusted your intuition? Well, for starters, you’d need to focus more on your own context than all that advice. Luckily, today, we explore one question you can ask yourself to […]. The post 1 Question to Ask to Make Sense of Endless Expert Advice [Podcast] appeared first on Marketing Insider Group.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
After just a few minutes of browsing on LinkedIn, you can almost always recognize someone who’s actively looking for a new job… Suddenly after weeks of inactivity, they rise from the grave, upload a new profile picture and polish up all of their skills and personal information. Their network is suddenly updated with dozens of new […]. The post How Ignoring the Power of Networking Is Hindering the Growth of Your Marketing Career appeared first on Marketing Insider Group.
Weekend Favs July 29 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Why We’re All Still Talking About Social Media written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Rebekah Radice. Podcast Transcript. Social media didn’t go away – it just moved. It moved to become another strategic element of marketing where it belongs. The fact is, if you plan to benefit from social behavior, you must alter your thinking around the proper use of social media for each stage of the customer jounry.
Transcript of Why We’re All Still Talking About Social Media written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Social media, gosh. Are we still talking about that? Well, yes, of course we are. But it’s not this extension of your marketing, it is a part of your strategic approach. It works at all phases of the funnel of the journey.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Transcript of Create and Market Work That Lasts written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John J: The vast majority of revenue in the creative industries, from publishing to music to Hollywood, comes from content that’s over a year old. That’s right. We all get excited about the launch, about the new glitzy thing.
Revive and Re-purpose: How to Use Old Content for Better Results written by Guest Post read more at Duct Tape Marketing. Today’s modern world relies heavily on the internet to make transactions and businesses even faster. In a single click, an item from the other corner of the world could be right on your doorstep in just a few days time. Truly, the age of the modern world is upon us.
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