Hootsuite

JUNE 9, 2022

No matter how many followers you have , encouraging engagement on any social platform can be tricky. That’s why Twitter polls are a handy tool to keep in your back pocket. They’re super interactive, easy to create, and fun to take part in. A Twitter poll can help you learn more about what your audience thinks, wants, and how they behave. And the more you know about your audience, the easier it is to determine what you should be doing for your brand.

Branding 145

Branding Social Media Marketing Product Market Research 145

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. These templates can help with design and inspire you as you develop various processes to reach potential and existing customers.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Sprout Social

JUNE 9, 2022

TikTok is more than just a platform for entertainment. It inspires purchase decisions, helps with product research and gets consumers closer to brands. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Additionally, 49% of users made a decision on what to buy because they saw the product promoted or advertised on TikTok.

Gen Z 145

Gen Z Entertainment Branding Analytics 145

Search Engine Roundtable

JUNE 10, 2022

Google's John Mueller was asked if there is an SEO benefit to hosting on a CDN, a content delivery network. The short answer is no, as long as your host is fast, then you are fine - there is no added benefit to hosting on a CDN.

SEO 144

SEO 144

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Hootsuite

JUNE 7, 2022

Instagram’s 1.28 billion users spend roughly 11.2 hours per month on the platform. And 90% of users follow at least one business on the platform. But sometimes, your regular brand content isn’t enough to stand out. That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period.

Gen Z 145

Gen Z User-Generated Promotion Advertisers 145

Hubspot Marketing

JUNE 7, 2022

As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job descriptions. This article will walk you through an approach to job descriptions that allowed me to double my conversion rate of visitors-to-applications in less than a year. You’ll learn the strategies and best practices I used to grip candidates, exciting them enough to take action.

eBook 144

eBook Food Entertainment eCommerce 144

Search Engine Roundtable

JUNE 9, 2022

Google has announced this morning at 3:44am ET that the May 2022 broad core update is now done rolling out. Google said "The May 2022 core update rollout is now complete." This comes a day after noticing a lot of volatility, so maybe today we will see much less volatility and things to start calming down.

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Content Marketing Institute

JUNE 10, 2022

It’s time for a midyear checkup on your content and marketing strategy. As you consider changes, don’t let loss aversion drive your decisions. But don’t ignore the impulse, either. Robert Rose shares the five questions he asks for a balanced content strategy assessment.

Marketing Strategy 140

Marketing Strategy Marketing Marketers 140

Hubspot Marketing

JUNE 6, 2022

How often you post on Instagram can affect your success on the app. Post too much and you oversaturate your audience, post too little and you can stand to lose followers (Marketers say that this is the number one reason they lose followers ). Given that your audiences want to hear from you on the platform, creating a posting schedule that meets this desire is important.

B2C 144

B2C Analytics Branding Marketing 144

Practical eCommerce - Marketing

JUNE 5, 2022

Google Ads' Experiments is an underutilized feature to test (and improve) campaign performance. Pay-per-click pro Matt Umbro explains how to get started in this helpful piece. The post Use ‘Experiments’ to Test Google Ads appeared first on Practical Ecommerce.

eCommerce 140

eCommerce 140

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Sprout Social

JUNE 7, 2022

Initial public offerings (IPOs) are major business and career milestones. It’s only natural to want to knock your IPO communications strategy out of the park. After all, it’s a major opportunity. So, how do you make the most out of the big day? For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.

Communications 139

Communications Health Management Retail 139

Search Engine Roundtable

JUNE 10, 2022

At Google I/O we caught a super early glimpse of the video page indexing report. Well, now some of those who are part of the beta group in Google Search Console are seeing the report in their Search Console profiles.

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Hubspot Marketing

JUNE 10, 2022

As a salesperson, your success rests largely on quota attainment. Make quota consistently, and you’re a superhero. Miss quota a few months in a row, and everyday inches you closer and closer to a performance plan. For reps or managers in the latter bucket, desperate times often call for desperate measures. First, maybe hitting the number is a matter of closing a few more deals.

Product 143

Product Customer Management Branding 143

Search Engine Journal

JUNE 9, 2022

Do you want to attract more online shoppers? These 21 elements are must-haves for your ecommerce site's success. The post 21 Must-Have Features For Ecommerce Sites appeared first on Search Engine Journal.

eCommerce 138

eCommerce Shoppers 138

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Martech

JUNE 8, 2022

While many big brands test virtual storefronts , NFT drops and other metaverse activations , what does this mean for B2B marketers? The B2B playbook will evolve to include some version of the same strategies. After all, B2B marketers have been adapting all kinds of consumer marketing channels, from video to social, even using B2B influencers. Here are some metaverse entry points where B2B organizations can become early adopters.

B2C 136

B2C Marketing Marketers Retail 136

Search Engine Roundtable

JUNE 10, 2022

It seems like there is another set of reviews going missing or being removed by Google in the Google Maps and local listings. Joy Hawkins noticed an increase in complaints from businesses over the past week but Mike Blumenthal thinks it is more intentional over the last few months.

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Hubspot Marketing

JUNE 7, 2022

??Are you an experienced leader looking to brush up on your skills? Or maybe you’re brand new in this space and want to gain the tools to help you succeed. In this article, you’ll discover the key leadership skills you should leave leadership training with along with the benefits of taking a leadership training course. Why leadership training is important?

Communications 140

Communications Management Place Product 140

Content Marketing Institute

JUNE 6, 2022

By collaborating with subject matter experts, creators can help transform decades of experience into powerful storytelling. But it won’t be successful if you make any of these four mistakes.

Transform 135

Transform 135

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

AWeber

JUNE 8, 2022

If you've put a lot of work into an email message or a newsletter, it can sting to see even one person mark it as spam. Why would anyone do that, right? You're a good sender. You're not. a spammer ! But even good people can get their messages marked as spam. So let's help your self-esteem and your email marketing metrics. We’ll walk through how even the best people can occasionally have their emails end up in the spam folder.

Law 135

Law Email Marketing Food User-Generated 135

Search Engine Roundtable

JUNE 8, 2022

Today is officially day 14 since the May 2022 core update first started rolling out and it does not seem to be done rolling out yet - it is not complete. Google's Danny Sullivan said last night "We're not there yet." I asked Google's John Mueller this morning and he didn't say it was done yet.

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Hubspot Marketing

JUNE 10, 2022

Google Sheets offers many data visualization tools within its platform, with one of the most popular ones being the histogram. Read more to learn what exactly a histogram is, what it’s used for, and how to make one on Google Sheets. What is a histogram and what is it used for? A histogram is a graphical representation showing the distribution of data points that have been grouped into specific ranges or categories.

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Martech

JUNE 6, 2022

The main purpose of a customer data platform is to merge all your customer data into one place, where you can orchestrate online and offline campaigns based on customer attributes, transactions, or behavior. As a very simple example, you can find the people who frequent your pages about skiing and send them an email when you get a new ski-related product in stock. .

Whitepaper 135

Whitepaper Management Customer Digital Marketing 135

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Content Marketing Institute

JUNE 7, 2022

Style guides aren’t the most exciting content your brand will create, but they are the most important. Here’s why, how to make an effective one, and some inspiration.

Branding 133

Branding 133

Search Engine Roundtable

JUNE 7, 2022

Google's May 2022 core update is now just about 13 days in, we expect Google to say the update is now rolling out sometime in the next 72 hours or so. But till then, it does seem like the tremors have continued, with big spikes on Sunday, June 5, 2022.

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Hubspot Marketing

JUNE 6, 2022

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help. Web copy can make the difference between a visitor and a lead. It plays an integral role for consumers at every stage of the buying cycle, from awareness to decision making and advocacy.

Copywriting 137

Copywriting Inbound Marketing SEO Product 137

Sprout Social

JUNE 6, 2022

TikTok is known for its viral videos and trendy dances, but there’s another layer of the app that makes it so enticing: the comments. The TikTok comment section isn’t just for reactions either—it’s a playground for internet lore, themed threads and belly laugh-evoking jokes. With mega commenters cashing in on pleasing the crowd and Twitter repost pages like @commentsooc , many argue it’s the best part of the app.

User-Generated 132

User-Generated Fashion Management Branding 132

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Search Engine Journal

JUNE 10, 2022

How can you provide richer experiences to users, while simultaneously demonstrating your value to search engines? Start with on-page optimization. The post 12 Essential On-Page SEO Factors You Need To Know appeared first on Search Engine Journal.

SEO 130

SEO 130

The Next CMO

JUNE 9, 2022

Marketing moves quickly - and it continues to accelerate. Spending has to happen quickly to keep pace with the required execution. How can marketers (1) ensure they don't miss their plans, and (2) communicate results clearly and objectively?

Marketing Plan 130

Marketing Plan Marketing Marketers Communications 130

Hubspot Marketing

JUNE 6, 2022

"Why do you want to work here?". It's a question almost every job candidate can expect in the interview process, and for good reason: your answer will help the hiring manager decide if you're genuinely interested in the role, or if it's just another one on your list. While the question is relatively straightforward, it can be tricky to maneuver. Here, we'll cover strategies to handle the question and offer five example responses for you to reference. 1.

Health 136

Health Place Communications Management 136

Adams & Knight Marketing

JUNE 9, 2022

AVON, Conn., (June 9, 2022) — Adams & Knight , one of the region’s leading integrated marketing agencies, was recently awarded 26 international Telly Awards, including four gold awards, on behalf of its healthcare, financial services, and tourism/leisure clients. This is the most awards the agency has ever received from the prestigious video competition.

PR 130

PR Advertising Advertisers Communications 130

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing