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The number of worldwide social media users will surpass 3 billion by 2021. That’s more than a third of the Earth’s population! That creates an incredible opportunity to reach online users, and you shouldn’t pass it up. However, not every platform works the same for every business. That’s why it’s important to review what’s working and what isn’t. Otherwise, you risk wasting time, energy, and money on flawed campaigns.
YouTube offers its most detailed explanation yet regarding its recommendation engine and how it chooses which videos to display on your home page. The post How YouTube Recommends Videos appeared first on Search Engine Journal.
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Everyone is talking about how the Instagram algorithm loves Reels, and that using the format can improve engagement and reach. But getting started with such a creative medium can be intimidating. We’re here to help with an Instagram Reels tutorial that will help you master 10 essential editing tools and skills needed to create engaging content. Keep reading to find out how to edit your videos for best results and kickstart your growth.
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
If you know me, you know I love Instagram. Why? Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. But just like any social network, it requires a lot of time and work. Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it.
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As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.
You can’t fix everything that negatively affects your content marketing. But you can fix these four major and common mistakes. Here are the signs, symptoms, and corrective actions to put your content engine back on course. Continue reading → The post These 4 Content Marketing Fails Are Fixable: Here’s How appeared first on Content Marketing Institute.
Want to know the secret to getting a lot of followers on TikTok? We don’t blame you! With 689 million global active users as of January 2021 , everyone and their grandmothers are on TikTok. Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key.
Many times, marketers focus their SEO efforts entirely on discoverability. They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, throug
Proactive change is a precursor to growth. But forced change, which has been a constant over the last couple of years, is a challenge that tests perseverance, builds resilience and breeds perspective. Small business owners know this all too well. Small businesses, which account for 99% of businesses and employ 47% of workers in the US, were hit particularly hard by the pandemic—mom-and-pop shops closed their doors, employees were let go and suppliers halted shipments.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. Otherwise, you may be grasping at where to start! Quick Takeaways. A content marketing strategy is the roadmap for all your content efforts.
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. But PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading → The post PPC and Content Marketing: The Perfect Combo for Immediate ROI appeared first on Content Marketing Institute.
Web development and search engine optimization (SEO) become increasingly intertwined as search engines become more intelligent. Therefore, experts in both fields need to have a basic understanding of the other. Today, I’m speaking to web developers. While you can leave the nitty-gritty to the SEO experts, the best practices I’ll talk about in this piece could help you communicate with your team, raise your brand image, and provide better services to your customers.
When is the best time to post on TikTok? Does posting at a particular time or a specific day of the week get your content in front of more people? Will figuring out a perfect posting schedule help with your engagement rates? Read on to find out when to post on TikTok to make sure your content gets picked up by the platform’s algorithm and reaches the right people.
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
A new report lists the top six trending topics across Instagram and Facebook in the second quarter of 2021, based on year over year data. The post Facebook & Instagram Topics to Watch For Q2 2021 appeared first on Search Engine Journal.
This week we offer our take on three content examples: Lego customer service avoiding the dark side; JP Morgan Chase scarfing down restaurant content; and Doritos tweeting during the MTV Video Music Awards. What’s your verdict? Continue reading → The post 3 Hot Takes: LEGO and JPMorgan Chase Sizzle, Doritos Fizzles appeared first on Content Marketing Institute.
Data is changing the way we do business. The amount of information available to us as business owners and that we should be processing and using to our advantage is staggering. The amount of digital data , made and distributed, is 79 zettabytes. A zettabyte is one sextillion bytes. It’s a lot. By 2025, that number may skyrocket to 181 zettabytes. We call it big data, but even small data is coming at us faster and faster.
The fall season doesn’t officially start until late September. Unofficially, autumn started in August, marked by the earliest arrival yet of Starbucks’ beloved seasonal beverages. Pumpkin has entered the chat. ??. — Starbucks Coffee (@Starbucks) August 24, 2021. Starbucks might be the most prominent purveyor of pumpkin-flavored coffee but it’s just one of the many brands cashing in on fall flavors, festivities and cozy feelings.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
SEO marketing campaigns start with keyword research that is done right. Watch out for these 15 mistakes that can hold back your performance. The post SEO Keyword Research: 15 of the Biggest Mistakes You MUST Avoid appeared first on Search Engine Journal.
There’s no shortage of advice on how to adjust your content marketing once the pandemic finally ends. But much of it is flat-out wrong. Here’s how to steer clear – and what to do instead – courtesy of Content Marketing World speakers. Continue reading → The post Why These Post-Pandemic Content Marketing Tips Are the Worst appeared first on Content Marketing Institute.
If I told you that you could become a successful YouTuber/vlogger, would you believe me? YouTube is certainly saturated; 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers and bloggers creating thousands of hours of video a year. How could you possibly break through the noise? Well, I’m here to tell you that video blogging still has huge potential.
In what is believed to be the most expensive acquisition of a private boot-strapped company, Intuit has confirmed that it will acquire Mailchimp for $12 billion. It will add the customer engagement platform to its portfolio of accounting and financial solutions — Turbo Tax, Credit Karma, QuickBooks and Mint. Like those solutions, Mailchimp’s offering is primarily targeted at small and mid-sized businesses.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
YouTube is bringing more analytics reports to mobile that were previously only available on desktop, which includes data about traffic sources and revenue. The post YouTube Brings Desktop Analytics to Mobile appeared first on Search Engine Journal.
To get your content strategy right, you have to define both “strategy” and “content.” Here are some things to consider as you do in the latest episode of Marketing Makers from Robert Rose. Continue reading → The post Solve 3 Puzzles in 1 Content Strategy [Video Series] appeared first on Content Marketing Institute.
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Not only marketers, every professional who uses LinkedIn should practice this simple LinkedIn Quick Tips. You should also know that LinkedIn is one of the most popular and best ways to promote yourself and your business. With a little effort, you can easily boost your visibility and increase the number of followers. All you need to do is invest a few hours to learn the technique and master it in no time.
Are you frustrated with email marketing? Does it seem like everyone simply hits send on a single email and rakes in the big bucks? Or maybe you have heard how for every $1 spent, email marketing generates $38 and that it has the broadest reach of all the platforms. Yet you have a non-existent list that barely even opens your emails, let alone buys one of your offers.
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