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What type of client is the “right fit” for your business? Odds are your sales and marketing departments have spent a great deal of time and money answering this question. You probably have very detailed and accurate answers involving industry, company size, technology use and job title. But you know that your sales team can call someone who fits your buyer persona perfectly and still end up without a sale.
Oh, hi there. Have you heard the news about video? It's becoming really important for marketers to use. Imperative, even. Perhaps mandatory. "Sure," you must be thinking. "And in other news, the sky is blue.". Okay, we get it. You know how important video is. That much is clear. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months.
As we advance further into the into the age of constant connectedness, producing branded content is no longer a just nice touch. It is an absolute requirement for businesses to spread their messaging. A recent study by PQ Media noted that content marketing is forecasted to be a $300 billion industry by 2019. In order … Continue reading "5 Ways to Increase Efficiency in Content Production".
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
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Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. But getting people to sit through your videos can be challenging, considering that the longer your video is , viewers will consistently drop off and stop watching, in most cases.
Account-based marketing has been generating a lot of buzz over the last few years. And despite the fact that 90% of B2B marketers acknowledge the advantages of ABM, only 20% of companies are actively using this tactic. The wide gap can be attributed to skepticism due to misconceptions about ABM. Even if ABM proponents and. The post 5 Account-Based Marketing Misconceptions Clarified appeared first on Marketing Insider Group.
Account-based marketing has been generating a lot of buzz over the last few years. And despite the fact that 90% of B2B marketers acknowledge the advantages of ABM, only 20% of companies are actively using this tactic. The wide gap can be attributed to skepticism due to misconceptions about ABM. Even if ABM proponents and. The post 5 Account-Based Marketing Misconceptions Clarified appeared first on Marketing Insider Group.
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If we reverse the time and go back to the late 90’s, the only platform for marketing was through radio ad, print ad, pamphlets, television commercials and magazines.
Last we spoke, we wondered why we don’t trust our intuition more. I mean, it’s with us at all times, telling us things. But we often feel like it’s a LEAP to listen to our intuition. This week, we wonder: How do we cross that chasm? To help make sense of this, we revisit the story of Alec Brownstein, the. Read More. The post How to Trust Your Intuition to Do Better Work appeared first on Unthinkable.
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Working with your team in the same space has a lot of benefits. You see each other day, so you can get to know each other personally. You can see right away if one team member is tired, or struggling with something. You can just wander over to their work station if you need to […]. The post 7 Ways To Improve Communication In A Remote Team appeared first on Marketing Insider Group.
Recent studies show that 86% of customers’ mobile time is spent on applications. To keep up with the times, small and big business owners are investing more and more in mobile app development. Most people have no idea of which criteria affect the cost of the app development and don’t know how to plan the […]. The post Factors to estimate how much your mobile app idea will cost appeared first on Marketing Insider Group.
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The Science of Pre-Suasion written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Cialdini. Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood the test of time.
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