Adobe Experience Cloud Blog
NOVEMBER 11, 2016
Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. In fact, it can be hard to distinguish the signal from the noise. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. While by no means an exhaustive or definitive list, it’ll get you started in the right direction.
Sprout Social
NOVEMBER 11, 2016
Each year, the Chicago Tribune highlights the best places to work in Chicago. Sprout Social is honored to be included on the list for the second year in a row. This recognition is particularly exciting because it is based on the results of an employee feedback survey that measures several aspects of workplace culture. “We pride ourselves on creating an employee-first environment at Sprout,” said Jim Conti , Director of Talent.
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Marketing Insider Group
NOVEMBER 9, 2016
Having been in the Internet marketing profession for eight years now (seven of which have been specific to SEO and search marketing,) I’ve worked for several companies that employed both “black hat SEO” and “white hat SEO” programs. Now, as I reflect on my experience, I solidify my belief that actualizing ethical, white hat SEO strategies […].
Rock Content
NOVEMBER 9, 2016
I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [ read that blog post here ]. Now, I’d like to discuss the relationship between content marketing and demand generation. The two teams generally have the same goals – make things that build awareness, demand, and pipeline.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
NOVEMBER 10, 2016
Author: Sachin Kalra As a marketer, you might have heard about the customer lifecycle in one form or another. It’s essentially the different stages that buyers will go through as they interact with your brand—from initial awareness through to purchase and advocacy. Why is it important? It serves as a framework for your marketing team to think about their goals at each stage, map those goals to key measures of success, and develop the right content and campaigns to drive success for each of those
Sprout Social
NOVEMBER 9, 2016
No matter who you are or what your business does, it’s just about impossible to avoid seeing negative feedback. And that’s OK because as many grumps there are wanting to push negative sentiment at your brand, there’s just as many speaking positively about you. However, without some form of social media reputation management, how do you even know what people are saying?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Duct Tape Marketing
NOVEMBER 8, 2016
Why Building Community Is Harder Than It Looks written by John Jantsch read more at Duct Tape Marketing. This past month I was able to experience community in its most potent sense on two separate occasions, and I came away with an important insight about building community. Marketers today realize that a vibrant, engaged, loyal community is perhaps the greatest asset a brand can possess and often leads to an extremely profitable enterprise – whether that’s the intent of the organization or not.
Adobe Experience Cloud Blog
NOVEMBER 9, 2016
Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. Marketers are rapidly working to tap into this new marketing channel. While many have already started the process of building employee advocates, with few resources and peer examples, they’re writing their own playbooks
Sprout Social
NOVEMBER 11, 2016
The internet and social media has connected strangers far and wide by allowing us to engage in quick or in-depth conversations. But this doesn’t mean that connecting in-person isn’t important. Your brand still needs to physically connect and interact with its customers. But how do you measure these touch points? This week, we discussed just how to attribute ROI to in-person events.
Marketing Insider Group
NOVEMBER 10, 2016
Since social media channels have come into existence, brands have been trying to figure out how to leverage them as sales channels for consumers. If brands wanted to sell to women, they thought they had to get in front of them on Pinterest. Needed to reach young men? YouTube was the channel of choice. However every few […]. The post Should Brands Rely on Social Media to Connect with Consumers?
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Contently B2C
NOVEMBER 10, 2016
At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. Besides getting more sleep and drinking more water, there was a common theme: They wanted to be more ambitious. Turns out Peloton executives had the same idea. Last month, the at-home fitness brand took the number one spot on the Crain’s New York Business 2016 Fast50 , a list of the fastest-growing companies in New York.
Adobe Experience Cloud Blog
NOVEMBER 8, 2016
Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– ResearchCorp’s Demand Generation Adoption Survey. 91% of successful users agree that marketing automation is “very important” to the success of their overall
Duct Tape Marketing
NOVEMBER 10, 2016
5 Keys to Adopting Marketing Automation written by Guest Post read more at Duct Tape Marketing. photo credit fotolia. When it comes to online marketing, there’s a lot to keep up with. What messages should you send via email? Who is interacting with your social media pages? What are prospects looking for when they visit your website? One way to keep up with all of your marketing channels and messaging is to use marketing automation.
Marketing Insider Group
NOVEMBER 7, 2016
70% of B2B marketers expect their organizations to produce more content next year, according to the latest annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs. With so much B2B content out there competing for your target audience’s attention, what can you do to make sure your content […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sprout Social
NOVEMBER 8, 2016
“How can we make what we did yesterday better?”. This is the question that stood out to me when I first spoke to Arlo Guthrie, Lead User Interface (UI) Designer, for Meet Team Sprout. As the head of our UI team, Arlo works primarily with the design and engineering teams to ensure that Sprout users enjoy a beautiful, consistent and user-friendly experience every time their use our platform.
Adobe Experience Cloud Blog
NOVEMBER 7, 2016
Author: Mike Brown Let me tell you about the one time I got fired. Trust me, there’s a valuable lesson in here for marketers. I was 16 years old and had just landed a groundskeeper job at a summer camp. One day, I was given the very simple task of removing all the weeds along the entrance road. Easy enough, right? I spent the next three hours pulling what I thought were weeds.
Duct Tape Marketing
NOVEMBER 9, 2016
Everything You Need to Know About Podcasting written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Lee Dumas. Ok, so maybe the title of this post is a little bold, but in this episode, I talk mostly about podcasting with one of the most prolific podcasters on the planet. If you’re a longtime reader you know that I think podcasting is an amazing tool for lead generation as well as audience building.
Marketing Insider Group
NOVEMBER 9, 2016
Last month, Steve Rayson, Director of Buzzsumo, published a post that had the content marketing community buzzing. (Pun intended.) This post, titled The Future is More Content, looked at the debate over which content strategy is the best: Producing high-quality content or producing high volumes of potentially lower-quality content. The arguments for producing high-quality content […].
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Sprout Social
NOVEMBER 8, 2016
Known as the largest social network, Facebook has massive marketing possibilities for businesses looking to increase their reach. Did you know users spend an average of 50 minutes on Facebook every day? With all of that time spent on a single network, your brand has to increase opportunities to reach its audience by following essential Facebook best practices.
Marketing Insider Group
NOVEMBER 5, 2016
The following is a guest post from Unthinkable contributor, Jina Chan. These are her practical takeaways for helping you find your authentic voice, pulled from our episode, Zig When Others Zag. As craft-driven creators, we do our best work when we listen to our intuition. Sometimes that can be hard to do, with so many voices […]. The post How to Find Your Authentic Voice appeared first on Marketing Insider Group.
Marketing Insider Group
NOVEMBER 8, 2016
Digital marketing in retail is an endlessly evolving discipline. Not only do you need to know how to reach and engage with consumers this time around, you need to know how you can do it better next time. And every time after that. So, which strategies are you using to engage your customers and prospects […]. The post Top Digital Marketing Strategies For Retailers appeared first on Marketing Insider Group.
Marketing Insider Group
NOVEMBER 9, 2016
Is advertising dying? Gabe Leydon, CEO of one of the world’s largest gaming companies Machine Zone, seems to believe so. You can read his critiques and watch his full interview at Re:Code/Media conference earlier this year here. And Leydon isn’t alone. David Beebe, a former media and marketing exec at Disney-ABC Television Group, who currently […].
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
NOVEMBER 7, 2016
Irish Spring – Signature marketing campaign Last year, Colgate-Palmolive subsidiary Irish Spring launched a campaign for it’s new body wash. Unfortunately, they were launching their ‘signature for men’ bodywash range into a low interest, high competition market to compete with other well established brands, therefore they needed a campaign that not only spoke to their […].
Marketing Insider Group
NOVEMBER 8, 2016
We used to say, “sell ahead of the RFP.” Then, for more than a decade we’ve been telling clients, “sell ahead of your competitive herd.” Now we’re telling them, “sell into the ‘hidden opportunity market’.” As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales […]. The post Selling Into The “Hidden Opportunity Market” appeared first on Marketing Insider Group.
Duct Tape Marketing
NOVEMBER 9, 2016
Everything You Need to Know About Podcasting written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Lee Dumas. Ok, so maybe the title of this post is a little bold, but in this episode, I talk mostly about podcasting with one of the most prolific podcasters on the planet. If you’re a longtime reader you know that I think podcasting is an amazing tool for lead generation as well as audience building.
Duct Tape Marketing
NOVEMBER 10, 2016
5 Keys to Adopting Marketing Automation written by Guest Post read more at Duct Tape Marketing. When it comes to online marketing, there’s a lot to keep up with. What messages should you send via email? Who is interacting with your social media pages? What are prospects looking for when they visit your website? One way to keep up with all of your marketing channels and messaging is to use marketing automation.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Duct Tape Marketing
NOVEMBER 5, 2016
Weekend Favs November 5 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Duct Tape Marketing
NOVEMBER 8, 2016
Why Building Community Is Harder Than It Looks written by John Jantsch read more at Duct Tape Marketing. This past month I was able to experience community in its most potent sense on two separate occasions, and I came away with an important insight about building community. Marketers today realize that a vibrant, engaged, loyal community is perhaps the greatest asset a brand can possess and often leads to an extremely profitable enterprise – whether that’s the intent of the organization or not.
Duct Tape Marketing
NOVEMBER 5, 2016
Weekend Favs November 5 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
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