Adobe Experience Cloud Blog

APRIL 18, 2016

Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Nowadays, getting to know your audiences and building relationships with them is easier than ever. Through social media and analytics, marketers can understand their audience base in ways we never could before. Let’s take a look at the numbers that prove the value of social media further.

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Marketing Insider Group

APRIL 17, 2016

You know “Content Marketing” is a huge buzzword in our industry today. But what does it really mean for your business and marketing strategy? We’ve moved beyond asking what content marketing is and why we should do it. Now, leading marketers are figuring out how to be effective with content marketing best practices that drive […]. The post Hey Philly Area: Don’t Miss My Content Marketing Workshop appeared first on Marketing Insider Group.

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Duct Tape Marketing

APRIL 22, 2016

The Art of the Ask: How to Ask for a Referral written by Guest Post read more at Duct Tape Marketing. photo credit: Pixabay.com. The main source of new orders for many small businesses is referrals. The reason is clear. When people are happy with a service or product, they tell others about it and new orders result. Referrals are a strong form of advertising because they carry an independent assessment from a user that your product or service is worth buying.

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Adobe Experience Cloud Blog

APRIL 21, 2016

Author: Vyoma Kapur Summer may be a slow season for some marketers, but it doesn’t have to be. There are plenty of opportunities during the summer for consumer marketers to drive revenue creatively and build relationships with their customers. Seasonality is critical for consumer marketing because it’s easier to gauge your buyers’ interests as they express different, seasonal needs during specific times of the year.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

APRIL 20, 2016

Author: Jim Kowalski My wife recently had an outpatient procedure at one of the best hospitals in the country. Thankfully, everything went well; and our experience at the hospital was first-class. But as I drove us home and struggled to remember most of the instructions we were given post-op, the marketer in me began to think about ways hospitals can use engagement marketing techniques and technologies to better improve the patient discharge experience and drive significant financial benefits at

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Adobe Experience Cloud Blog

APRIL 19, 2016

Author: Sam Harkness Want to close 20 consecutive quarters on plan? Any interest in a 63% win rate? Need another 1,000 registrants for your next webinar? If you haven’t seen Moneyball, you should. Based on Michael Lewis’s book on the Oakland A’s incredible 2002 season, Moneyball is the kind of movie you can watch 15 times, but then still get excited for when it pops up on Netflix.

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Marketing Insider Group

APRIL 19, 2016

Recently, I decided to take a new role as a Senior Content Marketing Manager at Bluecore, an email marketing automation startup. Bluecore had been doing content marketing for some time, but was looking for someone who could bring a new perspective and strategy to the program. Today, I’m six weeks into the role and needless to say, […]. The post What to Do in Your First 30 Days as a Content Marketing Manager appeared first on Marketing Insider Group.

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Marketing Insider Group

APRIL 20, 2016

Stagnant, if not dwindling, conversion rates aren’t the most effective of motivation boosters, but if you’re looking for solid proof that your conversion optimization efforts are due for an overhaul, you’re looking at the right dataset. One effective channel to turn your dismal conversion figures around is video. An article on the Visual Website Optimizer […].

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Marketing Insider Group

APRIL 16, 2016

There are many reasons why you may want to have your own website. In addition to sharing your ideas and thoughts with the world, having your own webpage can help you out professionally as well, because it is a lot more dynamic and holds a lot more information than your average resume or LinkedIn profile, […]. The post How To Build A Website Yourself appeared first on Marketing Insider Group.

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Marketing Insider Group

APRIL 22, 2016

What do you do when everything is set up, but the ideas don’t come? I mean, it happens to us all. We just sit down, ready to write, but everything we come up with doesn’t work – or even worse, there are no ideas at all. And often, in these situations it isn’t even your […]. The post How to Crowdsource Your Content Creation Ideas appeared first on Marketing Insider Group.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Marketing Insider Group

APRIL 18, 2016

One of the early questions I ask prospective B2B clients is: “When you go-to-market through your marketing and sales functions, what percent of your target prospects are find vs create opportunities?” The answer to this question has significant, if usually unconsidered, implications for tactic selection and business results. Find Opportunities “Find opportunities” are where prospects […].

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Marketing Insider Group

APRIL 19, 2016

First, companies wanted to gain global appeal. Then, they realized that their audience wanted a personal relationship with the brands that they used, which meant reaching those customers and prospects on a more localized level. Combined with the growing trend for reliance on mobile to research, find, engage and buy brands, hyperlocal social marketing has […].

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Marketing Insider Group

APRIL 21, 2016

The design point for your B2B sales content strategy must be your buyer’s engagement model, mapped against your sales strategy. Fundamentally, it must be conversation centered. Without well-defined and documented sales use case requirements, effective sales content strategy is not possible. Rarely do we meet companies that have even considered this, let alone defined and documented specific requirements.

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Marketing Insider Group

APRIL 18, 2016

Earlier this year, my friend Sean Callahan at LinkedIn Marketing Solutions revealed the 12 favorite apps from some of the most influential marketing folks. I loved this post and so with their permission, I’m sharing those here along with my own favorite apps for work. My Favorite Apps For Work The first tool I love to use […]. The post Marketers Reveal Their 15 Favorite Apps For Work appeared first on Marketing Insider Group.

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Communications

Duct Tape Marketing

APRIL 21, 2016

Adding Referral Marketing to Your Overall Campaign: 7 Proven Tactics written by Guest Post read more at Duct Tape Marketing. photo credit: Jack Moreh. Word-of-mouth advertising has been around since the first shopkeepers opened their stores and began selling to the public. They all hoped that their customers would like their products and their service and refer their friends.

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Duct Tape Marketing

APRIL 18, 2016

5 Small Business Marketing Tools for Building Authority Fast written by Guest Post read more at Duct Tape Marketing. Whether you are trying to get better rankings in Google, spreading your message on social media or working on making your website more persuasive, the power of being seen as an authority will help you streamline your digital marketing.

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Duct Tape Marketing

APRIL 20, 2016

Keyword Research Beyond SEO written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brian Dean. Keyword research has long been the primary tool for search engine optimization plans. The idea was that you found out what people in your industry were searching for and you optimized your site and pages to try to show up on page one – pretty simple.

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Duct Tape Marketing

APRIL 16, 2016

Weekend Favs April Sixteen written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.

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Marketing Insider Group

APRIL 20, 2016

Curious about how marketing is shaping up in 2016? Or how your marketing strategy is performing against other companies? And what’s working for other marketers or is keeping them up at night? Find the answers to these questions and many more in this collection of 100+ amazing marketing stats on everything from content marketing to digital advertising, mobile marketing, […].

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Adobe Experience Cloud Blog

APRIL 22, 2016

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. And yet, many marketers still struggle to quantify and measure its ROI. Why? There are many types of videos that marketers use for different purposes, so there is no single method to measuring the success of your different videos.

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Duct Tape Marketing

APRIL 18, 2016

Five Tips for Using Local Networking Groups to Grow Your Business written by Kevin Jordan read more at Duct Tape Marketing. photo credit: SDF2016 RUMBLE I via photopin (license). In today’s digital world, the hot topics in the small business marketing industry tend to be things like SEO, responsive web design, pay-per-click advertising, and of course whatever the latest fad in social media happens to be in any particular week.

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