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Crayola’s YouTube content strategy colors outside the lines

Sprout Social

Our content is geared toward both children and adults and supports our mission to help parents and educators raise creatively-alive kids. YouTube metrics to measure success When charting your YouTube content strategy, having the right key performance indicators in place leads to more meaningful analysis, better content and a stronger impact.

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Social media measurement: 15 key insights and how to get them

Hootsuite

Or, it could be that you need to double down on crafting content that entertains, educates, and informs the most relevant audience for your brand rather than going for broad appeal. We’ve got a whole blog post dedicated to social media goal-setting and another on how to create key performance indicators to work toward those goals.

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From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

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The Ultimate Guide to Content Distribution

Hubspot Marketing

Take a look at your audience’s gender, age, income, location, education, and related categories. Alternatively, you may choose to exclusively share content on social media channels, or perhaps you find that traditional PR is your best route. PR Newswire. PR Newswire is a press release distribution network. Traffic/reach.

PR
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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. During the onset of the COVID-19 pandemic, they took a traditional approach to PR: share a pitch, follow up, rinse, repeat. The balance shifts again.

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How to write a white paper that inspires a year-long content strategy

Sprout Social

Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. And determine which key performance indicators (KPIs) you’ll use to track your progress toward your goals, like net new users and content downloads.

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How To Setup Metrics to Optimize Your Digital PR Team’s Press Coverage

Moz

Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager. We’ll also go into the rationale for establishing baselines for these KPIs, which indicate the quality, efficiency, and efficacy of a team’s outreach efforts.

PR