Sprout Social

MAY 31, 2023

” At Sprout, we’re prioritizing the security of our data and intellectual property by educating our teams on safe usage of generative AI. We’ll continue to find more applications for AI in communications, media and PR. The post How AI is changing communications and PR: Risks and benefits appeared first on Sprout Social.

Communications 119

Communications PR Transform Law 119

Sprout Social

AUGUST 24, 2022

In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”. Similar to social teams, PR practitioners need a variety of skills and expertise to be successful.

PR 81

PR Branding Transform Communications 81

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 129

PR SEO Thought Leadership User-Generated 129

Martech

MARCH 10, 2022

” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. Think of it as a pro bono PR onramp program for diverse and purpose-driven founders of tech businesses,” Guarnaccia said. If anything, demand for PR rose sharply with the onset of the pandemic.

PR 96

PR Non-Profit Thought Leadership Energy 96

Hootsuite

AUGUST 18, 2021

Most social marketers are getting by without formal education or training, but they could be thriving. Here are the facts you need to know about why there’s an education gap in social marketing, why it matters, and what you can do about it. The post Is Marketing Education Keeping Up With Social Media? Probably not.

Education 134

Education Marketing Marketers Digital Marketing 134

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? They are the lifeblood of any successful PR agency. So let’s dive in.

Transform 81

Transform PR Key Performance Indicator Thought Leadership 81

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? They are the lifeblood of any successful PR agency. So let’s dive in.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Gen Z Millennials Promotion 111

Adams & Knight Marketing

NOVEMBER 15, 2022

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. “These awards are a direct reflection of the incredible work we did with each of them.” About Adams & Knight.

Advertising 246

Advertising Advertisers PR CMO 246

Adams & Knight Marketing

JANUARY 11, 2023

Karishma Pinto was recently hired as a Senior Marketing Program Manager, bringing extensive knowledge and expertise in project management to Adams & Knight’s clients in the travel/lifestyle, healthcare, and education spaces. About Adams & Knight.

PR 246

PR Digital Marketing Education Management 246

Search Engine Land

JUNE 13, 2023

We’ll look at: How content creators are changing the game with their unique ability to inspire, educate, and entertain their audiences. Why their impact is beyond influencing visibility on SERPs – but also breathing new life into the digital PR space and making “search everywhere” not just a concept but a reality.

Gen Z 123

Gen Z Content Marketing PR Entertainment 123

Martech

SEPTEMBER 20, 2023

The technology’s applications are boundless, from agriculture leveraging drones for precision farming to education employing AI for personalized learning pathways. Now, there are some really great preexisting tech tools for PR. We are a marketing and PR agency, not a development firm.

PR 116

PR Transform Education Analytics 116

Businesses Grow

DECEMBER 18, 2023

One of the worst PR meltdowns I have ever seen. It sounded like a lot of fun, so I eagerly joined as part of my ongoing education in brand communities. “It’s a massive PR miss and potentially destructive to the brand. What a terrible PR response from one of the premier marketing firms in the world.

Branding 116

Branding PR CMO Education 116

David Meerman Scott

NOVEMBER 3, 2021

With the detailed revelations emerging about how the Facebook AI algorithm works, we all need to decide how much we want to rely on Facebook in our marketing.

Education 120

Education PR Marketing Marketers 120

Search Engine Land

FEBRUARY 2, 2024

Competition will never be this low again,” said Fiona Fraser, Director of Pow PR and podcast expert. Plus, having a podcast boosts your SEO by driving listeners to your website, enhancing your online presence, and creating PR opportunities, resulting in valuable backlinks. SEO is key to ensuring your podcast reaches its audience.

SEO 113

SEO PR Entertainment Health 113

SmartBrief - Marketing

MAY 8, 2024

During my two decades working in public relations for education companies, I’ve seen a major shift in crisis communications. In education, for example, that list includes: Company employees School and district employees Parents Students Board members Community members You need a clear plan to address each of your unique audiences.

Communications 65

Communications Education PR Place 65

Marketing Insider Group

MAY 16, 2023

The only way we can educate large language models about our work is by creating something called content mass with high quality content. When you’re a notable content creator and dedicated to educating your audience consistently, large language models are going to pay attention. How is this even possible, you ask?

SEO 97

SEO PR Thought Leadership Education 97

SmartBrief - Marketing

MAY 12, 2024

3AF’s experts include media, marketing research firms, PR firms, advertising agencies and other vendors and partners who not only have the pulse of the AANHPI consumer but also cultural insights and expertise. Resources, such as the Asian American Advertising Federation (3AF) , have been helping marketers in their brand journey since 1999.

Branding 53

Branding Food PR Fashion 53

Martech

NOVEMBER 30, 2023

The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI.

Transform 98

Transform PR User-Generated Industry Insights 98

Unbounce

NOVEMBER 2, 2023

Today’s episode started out with the relatively simple idea of exploring how AI is shaping PR. So we’re going to ask our guests today to not only speak about AI for PR, but also about AI for misinformation and even propaganda. And Aaron, I know you created the first ever AI PR platform. See, it’s complicated.

PR 98

PR Marketing Marketers Non-Profit 98

Adams & Knight Marketing

AUGUST 16, 2021

Travel Association is the latest organization to recognize the research-based, results-generating “So Good To See You, Connecticut” campaign, which was honored earlier this year by the Content Marketing Institute, PR Club and Public Relations Society of America (PRSA). Digital Campaign Overview. About Adams & Knight.

PR 130

PR Digital Marketing Education Promotion 130

Martech

MARCH 8, 2024

These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources. The AI Marketing Institute recently reported that lack of education and training was the No. 1 barrier to the adoption of AI for marketing.

Transform 104

Transform Education Marketing Marketers 104

Buffer Marketing

APRIL 2, 2024

SmallBusiness #icefacial ♬ original sound - boomerb_tv Finally, adding educational content like how to use the product and different recipes you could make to freeze helped bring in customers who weren’t familiar with this practice before, helping us go even more viral in self-care spheres. contourcube Our business journey!

Product 94

Product PR Manufacturing Retail 94

Martech

JANUARY 25, 2024

From teaching English in Japan in her 20s to teaching marketing to university students, education and knowledge sharing is central to almost everything she does. So I learned self-taught publishing, PR and marketing and realized I needed an education. One constant in Ruth’s career: teaching. So I went to Columbia and got an MBA.

PR 84

PR Education Advertising Advertisers 84

Duct Tape Marketing

OCTOBER 3, 2014

The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Inbound marketing has become a popular strategy for a number of things including for being the best startup PR strategy. photo credit: Gavin Llewellyn via photopin.

Inbound Marketing 67

Inbound Marketing PR Thought Leadership Health 67

Search Engine Land

JUNE 7, 2023

Statistical roundup articles are often used in fields including business and economics, sports, health and medicine, science and education. For PR professionals, these requests present opportunities for their clients or organizations to gain exposure.

PR 93

PR SEO Thought Leadership User-Generated 93

Duct Tape Marketing

JULY 15, 2016

Things PR Pros Hate to Hear from Clients written by Guest Post read more at Duct Tape Marketing. I was prepared to educate my clients on the ins and outs of the media industry, but sometimes it didn’t work. If I had to narrow it down to four things PR pros hate to hear, they are: 1. PR is a tricky sell for this reason.

PR 43

PR Education Branding Marketing 43

Businesses Grow

MARCH 11, 2024

Information flow This would go as a measure of the PR value of a community. Mark is the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands. A value of a brand community is the unprecedented speed of information flow — in both directions.

Branding 120

Branding Customer loyalty PR Influencer Marketing 120

Hubspot Marketing

JANUARY 7, 2024

Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. Education If you’re serious about a long-term marketing career primed for growth and variety, a bachelor’s degree is the way to go. Some internships can lead to full-time jobs, too.

Copywriting 99

Copywriting CMO PR Social Media Marketing 99

Marketing Insider Group

OCTOBER 15, 2020

Modern customers expect you to be available online to entertain, educate, and answer questions they may have. In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. Preparing for PR issues or data breaches.

PR 145

PR Law Finance Entertainment 145

SmartBrief - Marketing

JUNE 12, 2023

Over time, PR efforts like this can combine with content marketing and other marketing efforts to generate leads and close sales. If you aren’t confident in your writing, no problem — PR agencies and freelance editors can help. By publishing your expert knowledge, you not only help educate the public, but you also gain credibility.

PR 52

PR Fashion Communications Education 52

Duct Tape Marketing

OCTOBER 12, 2017

Transcript of Traditional PR is Still a Fabulous Way to Stand Out written by John Jantsch read more at Duct Tape Marketing. John Jantsch: PR’s one of those terms, I mean I’ve been doing this a really long time. It’s evolved greatly, the role of the PR firm, the role of the PR practitioner. Transcript.

PR 41

PR Promotion SEO Education 41

Set Up

MARCH 19, 2024

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. That made me want to go into PR and special events. Ultimately, I pivoted from frustrated to being educational. So I investigated and drew some conclusions.

Transform 105

Transform PR Marketing Marketers 105

Duct Tape Marketing

JULY 28, 2016

10 Insightful Stats to Boost Your PR Efforts in 2016 written by Guest Post read more at Duct Tape Marketing. PR is something no one can avoid since you can either have good or bad relations. What follows are 10 stats that can help you boost your PR: 1. Follow the guidelines above to boost your PR to a new, advanced level.

PR 39

PR Communications Education Place 39

Search Engine Land

FEBRUARY 16, 2023

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. But oftentimes, the marketing, tech or PR team (or person) has to implement the SEO advice. Do you have educational content about your industry? PR is such a treasure trove to SEO practitioners. Marketing Sales.

SEO 99

SEO PR Key Performance Indicator Communications 99

Hubspot Marketing

JANUARY 19, 2024

Content creators are individuals who craft media to entertain or educate viewers. For example, beauty and lifestyle influencer Jackie Aina is often sent PR packages from makeup and skincare companies to review the products on camera and influence viewers to purchase. Not every creator is an influencer, but all influencers are creators.

Gen Z 107

Gen Z Influencer Marketing PR User-Generated 107

Search Engine Land

NOVEMBER 6, 2023

We can make some very educated recommendations for navigating the world of SGE, but nothing is clear at this point. Add that to Google’s reputation on the advertising side, taking a few PR hits lately, and you have a bit of a perfect storm. For SEOs, SGE is kind of the black box within the black box of Google’s algorithm.

SEO 119

SEO User-Generated PR Education 119