Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 109

Partner Marketing Thought Leadership Manufacturing Marketing 109

Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. Email Marketing. Event Marketing. Experiential Marketing. Guerrilla Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hootsuite

APRIL 3, 2023

Improve your marketing and social media content strategies (beyond Facebook) based on what you learn. Educate or inspire Asking questions makes your content more about your audience than you, and so does focusing on teaching or inspiring others. Each of these tactics has a place in your social content strategy. Trust = sales.

Gen Z 112

Gen Z User-Generated Transform Education 112

Pam Didner

SEPTEMBER 16, 2020

Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. As a marketing director: As a marketing director, you likely have a team and a budget already.

CRM 103

CRM Event Marketing Marketing Marketers 103

Content Marketing Institute

SEPTEMBER 26, 2018

HANDPICKED RELATED CONTENT: 9 Stats That Will Make You Want to Invest in Content Marketing. What is content marketing? We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. Why would I want to educate my customers and help my competition?

Content Marketing 95

Content Marketing Thought Leadership Marketing Marketers 95

Sprout Social

MAY 18, 2016

The initial focus is on lead generation instead of education. It’s all about educating your prospects first by showing them there is a challenge that exists and then you explain how your product can solve that problem. Experiment With Partner Marketing. Demand generation is the inverse of that.

User-Generated 79

User-Generated Whitepaper eBook Partner Marketing 79

Duct Tape Marketing

JANUARY 12, 2023

Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Robert Glazer. 00:47): Hello and welcome to another episode of the Duct Tape Marketing Podcast. This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. This is John Jantsch.

Management 76

Management Partner Marketing Analytics Energy 76