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Megan Michuda: Spotlight on the expert

Martech

Denver, Colorado native Megan Michuda has been wrangling martech in the finance space for almost 14 years. The merger was a great challenge from a career perspective because we were having to merge two different instances of Salesforce, two different web platforms, two different email marketing platforms.

Finance 85
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Litmus Live 2021 Speaker: Meet Lauren Meyer, Email Deliverability Expert

Litmus

We’re now just days away from Litmus Live —THE conference for email marketers. Get ready for how-tos, tips, and advice from marketing leaders and email marketing experts like Lauren Meyer on October 26th-27th. Chief Marketing Officer, SocketLabs. How’d you get your start in email marketing?

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The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot Marketing

With new technology emerging at breakneck speeds, there's a palpable pressure to continuously upskill. Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. However, learning new skills can be both time-consuming and challenging. Email Marketing Courses.

Finance 145
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Delivering Episode 39: Takeaways from the Future of Marketing Panel

Litmus

From a practical standpoint for email marketers, that means we need to get in the habit of engaging those different voices on a regular basis. We also all know that marketing works very closely with sales and customer support, too. Most people think of finance as the ones that reduce costs and deny requests for budget increases.

Finance 68
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The 2020 Email First Excellence Award: An Interview with Shazad Beharry

Litmus

Shazad: This campaign consisted of two audience groups: Users who opted in to receive email marketing after the initial point of engagement. Users who did not opt in to receive email marketing after the initial point of engagement. Finance to ensure our prequalification tiers were aligned across the enterprise.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles.