Email Marketing Gen Z Performance Marketing 
SmartBrief - Marketing
JUNE 2, 2025
Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. Weve all seen it, such as the rise of influencer B2B marketing, such as using platforms like LinkedIn. The growing presence of Generation Z (those born from 1997 through 2012) in the workforce is simply accelerating that movement.
Exposure Ninja
MAY 2, 2025
Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused. Email Marketing People don’t sign up for pensions, switch accountants, or choose a mortgage broker overnight they research, compare, and return when they’re ready.
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Martech
MAY 27, 2025
consumers are either “very likely” (36%) or “somewhat likely” (40%) to change brands for a better price or value, according to a survey by performance marketing firm Wunderkind. Consumers Price, not brand, is driving decisions: 76% of U.S.
Martech
SEPTEMBER 28, 2022
Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? Email marketing can be an exciting channel because it drives a lot of revenue for your business. Make email marketing exciting again.
Litmus
SEPTEMBER 24, 2024
In this blog, we’re diving into some of the best Black Friday email examples that not only captured attention but also drove impressive results, plus trends, steps for success, the various types of Black Friday campaigns, and more. With the right holiday email marketing strategy , you can score big.
Litmus
JUNE 23, 2022
When they do disappear, key components of digital marketing will face serious disruption. With analytics and attribution based on third-party cookies, performance marketing could become less effective. Marketers dependent on third-party cookies to collect behavioral and browsing data could struggle to personalize outreach.
Welcome Software
MARCH 11, 2022
Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. Gen Z customers, on the other hand, are typically on TikTok. In fact, eMarketer predicts TikTok will surpass Instagram in total Gen Z users in the U.S.
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