Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  Ayomi would know — she landed her first deal with only 2,000 TikTok followers.  Bloggers will want to include website pageviews as well.

Influencer Marketing 92

Influencer Marketing Social Media Marketing Price Fashion 92

Search Engine Land

SEPTEMBER 15, 2023

Adopting an “action first, planning later” mentality may be tempting – especially for early-stage startups – but this approach will only cause more headaches later when you’re forced to make time-consuming changes to a large number of pages or delete entire projects en masse. Start with the company website.

Personalized Marketing 136

Personalized Marketing Marketing Marketers Energy 136

Hubspot Marketing

JULY 30, 2023

The biggest change social media marketers have seen in the past year is the growing importance of building active social communities. The most popular selling feature is Instagram Shops, used by 22% of social media marketers, followed by Facebook Shops (21%), and Instagram Live Shopping (19%). But whose job is it to respond?

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hootsuite

OCTOBER 21, 2020

But if that’s your company’s take, it could be missing out. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Search Engine Land

NOVEMBER 17, 2022

For instance, “content marketing” might currently be en vogue. But it’s been around since at least 1900 when the Michelin tyre (with a “y”) company created the Michelin Guide books as a way to get tourists to drive more, sampling various restaurants throughout France. Created by a tire company. Celebrating restaurants and chefs.

Social Media Marketing 122

Social Media Marketing User-Generated Marketing Marketers 122

Hootsuite

SEPTEMBER 21, 2020

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Communicate your mission to new followers and spread the word about new initiatives, campaigns, and issues within your community. Grow your base and recruit potential volunteers, speakers, advocates, and mentors.

Non-Profit 145

Non-Profit Social Media Marketing Promotion Food 145

DIY Marketers

APRIL 23, 2023

Chefs call it “mise en place” — it literally means “establishment” in English we call it “prep” Preparation in marketing includes getting your stuff together; Market Research, Your Ideal customer, Your Offer. Let’s use the dictionary to get us on the same page. Are They the Same?

CRM 60

CRM Marketing Marketers User-Generated 60