en how-to-fail-at-seo 
Backlinko
MARCH 29, 2024
How Hreflang Works The hreflang attribute is added to a webpage’s link element (<link>) in the <head> section or HTTP header. But if you’re in the initial stages of developing your international SEO strategy, you’ll need to conduct detailed market analysis and audience research.
Animalz blog
JANUARY 23, 2023
Here’s why and how you should integrate AI writing tools into your content marketing. The question is: how much of either should you use? They struggle to understand context — how any particular thought or subject fits into the bigger picture. AI is a force multiplier for great writers. It took us a long time to say that.
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Moz
MARCH 2, 2021
Posted by AndrewMiller Too often, we assume that SEO best practices will work in any industry against any competitive set. I’m a data nerd at heart with lots of battle scars from 15 years in SEO. I’ll share how I did it below. Why validate SEO best practices with data? It’s a great time to be an SEO.
Moz
NOVEMBER 3, 2020
This hiccup made it tough for SEOs who offer Google Posts as part of their service offerings to do their work, and it would have been even more difficult for software companies that connect to Google’s API and offer multi-location Google Posts. So far in 2020 we are up to 54 changes. January: Google posts borked — hello, 2020!
Moz
SEPTEMBER 19, 2019
Learn more about how to build a strong foundation with your clients in this week's Whiteboard Friday presented by Heather Physioc. Learn more about how to build a strong foundation with your clients in this week's Whiteboard Friday presented by Heather Physioc. Immersion workshops are the answer. Video Transcription.
Kevin Indig
APRIL 19, 2023
AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. When I started in SEO around 2010, you could make anything rank. The Penguin updates traumatized a whole generation of SEOs, even though I haven’t seen a manual link penalty in years.
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