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How to Use DMs for Networking (+ Real-life Examples from 7 Writers)

Buffer Marketing

Think messages from people who misspell your name, are clearly looking to sell you something you don’t need, or are just copy-pasting text en masse.  However, personalized DMs — when done right — can be one of the most effective ways to start conversations, build relationships, and find new customers.

PR 106
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Programmatic SEO — Getting It Right

Hubspot Marketing

Table of Contents What is programmatic SEO? However, the content fits well with the product, so the team created pages with the same layout and content pattern. “To Content Management System (CMS) like WordPress or HubSpot CMS. Create a table (a database) of your content elements to fetch the data.

SEO 118
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How to Create a Social Media Style Guide for Your Brand (Free Template)

Hootsuite

Before you can develop an effective brand voice, you need to know who you’re speaking to. Source: Mailchimp Content Style Guide. This could be viewed as a subset of brand voice, but it’s a big enough deal that it’s worth considering independently. But will your audience know what they all mean? Customer/audience personas.

Branding 145
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How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

Because the goal on Instagram is to show your best side by sharing content that people value. According to one survey of Canadian Instagram influencers, when asked what the worst thing about the change was, 41% reported that it has resulted in lower engagement. On Instagram, there’s no room for “good enough” shots. I mean WHAT?

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What You Can Learn from Real-Life Marketing Examples

Exposure Ninja

When it comes to marketing, you should look for inspiration inside and outside your niche. It’s likely that the service is new or because customers weren’t making use of the service, and IKEA wanted to let more people know that it exists. The purpose of the IKEA billboard is to raise awareness of their assembly service.

PR 52
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What No One Tells You About Marketing Campaigns and Funnels

DIY Marketers

But as you already know from your area of expertise, it’s the little things that make all the difference. Even more importantly, you’ll know when to use a marketing funnel, when to use a marketing campaign and which tools will help you along the way. I’ll say it over and over again. then do not pass go.

CRM 60
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What a CFO Can Do For Your Agency

Duct Tape Marketing

In this episode, Jason and I dive into the importance of financial guidance for agencies and what small businesses are missing when they don’t have a CFO. 5:08] What are businesses missing when they don’t have a CFO? [11:02] So if the ones you could get to do it, you know, really had a great advantage, don't they?