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How Media Leaders Will Make AI Work in 2024, from HubSpot’s VP of Media

Hubspot Marketing

Jonathan’s a badass innovator who's led marketing and audience growth for a long list of cool media organizations, from Complex Networks and National Geographic to Vox Media and VICE. Source: Google Trends, six-month rolling average He’s onto something. So naturally I was curious where he sees the media business going in 2024.

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How to structure people operations to scale SEO success

Search Engine Land

Instead, what takes so long is the operations behind SEO and the process of aligning everyone. People tend to disagree on what content is produced, how much content needs to be produced, who gets a say in editing, etc., So that means content go-live and regular technical SEO updates happening efficiently is an absolute must.

SEO 135
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Improving Your Organic Position On Google: A How-To Guide For Small Businesses

Hubspot Marketing

only 49% of small businesses invest in search engine optimization (SEO ). That means more than half of them are leaving traffic, customers, and revenue on the table by not improving their organic position on Google. This is why it's important to improve your organic position on Google with SEO. In the U.S.,

SEO 109
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Hreflang: A Beginner’s Guide to Targeting Languages and Regions

Neil Patel

Tapping into new audiences is an incredibly effective way to grow your website traffic. Some of the translated pages would likely be similar to the content on your existing pages, leaving you at risk for being penalized by search engines for duplicate content. What Is the Hreflang Tag? Why Are Hreflang Tags Important?

SEO 138
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How to build a winning SEO tool stack for 2023

Search Engine Land

So what will we be covering in this article? To combine data sources and points (e.g., So what are they? The usual suspects You can probably guess what my list of usual suspects is now. You’re probably familiar with much of what it does and if not, I’d suggest a trial. Why do we use SEO tools? The usual suspects.

SEO 119
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Featured Snippets Drop to Historic Lows

Moz

So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop. Note that, while there is considerable overlap, the desktop and mobile data sets may contain different search phrases. What about passage indexing?

Finance 60
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What You Can Learn from Real-Life Marketing Examples

Exposure Ninja

Image Source Magazine ads should be included in magazines your target audience reads to reach the right audience. Including the “ad” as a poster near KFC restaurants meant that people en route to KFC who didn’t know about the chicken shortage would hopefully see the poster. Let’s start with traditional marketing.

PR 52