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When to use direct mail vs email marketing

Ariyh

This is a 3min practical summary of a scientific study 🎓 Join 24,793 marketers who use science, not flawed opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Want a faster, more effective way to run your website? physical copy of a brochure) works best for prospects (i.e.

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A guide to multichannel marketing for one-person marketing teams

Search Engine Land

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Speaks to your target audiences.

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AI-Generated Content: A Guide to the New Era of Content Marketing

Animalz blog

You and I are at the dawn of a new era in content marketing: the age of generative AI. What are the risks and benefits? Your answer to this question colors your next steps, like the content generation tools you choose and how to work AI content into your marketing strategy (more on that later). I could practically retire.

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What It Means to Get Branded Content Right

Content Marketing Institute

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

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What You Can Learn from Real-Life Marketing Examples

Exposure Ninja

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

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Programmatic SEO — Getting It Right

Hubspot Marketing

Psst: If you want to learn more about programmatic marketing, check out Programmatic Ads 101: The Plain-English Guide to Programmatic Advertising.) Table of Contents What is programmatic SEO? How to Do Programmatic SEO Programmatic SEO Examples 5 Tips for Building Your SEO Strategy with Programmatic SEO What is programmatic SEO?

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7 Reasons Why Yandex Matters for SEO

Neil Patel

If you’re looking to break into the Russian online market, you’ve probably come across the search engine Yandex. Fortunately, by the time we’re done here, you’ll walk away with both an improved site and a strong understanding of what makes this Russian powerhouse of a search engine so unique. What Is Yandex?

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