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AI-Generated Content: A Guide to the New Era of Content Marketing

Animalz blog

How much should we rely on AI-generated content? What are the risks and benefits? In a post-ChatGPT world, how will content creation change? Your answer to this question colors your next steps, like the content generation tools you choose and how to work AI content into your marketing strategy (more on that later).

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Improving Your Organic Position On Google: A How-To Guide For Small Businesses

Hubspot Marketing

How to Improve Google Positioning. This tool works for normal Google searches but it also integrates with Google Maps so customers can find businesses while they're en route to a destination. Get acquainted with ranking factors. This is why it's important to improve your organic position on Google with SEO.

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Featured Snippets Drop to Historic Lows

Moz

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop.

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Google Ads updates in 2022: The good, the bad, the jury’s still out

Search Engine Land

How they impact paid search marketers. What they mean for the future of Google Ads. The last significant shift was the rise of image extensions (now called “assets”), which Google released to desktop en masse at the end of 2021. Get the daily newsletter search marketers rely on. This article will break down:

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What is social media marketing?

Search Engine Land

Because to understand how to do social media marketing properly, you first need to understand what social media is (and isn’t). What does social media marketing mean? For instance, “content marketing” might currently be en vogue. Sounds a whole lot like what we’re all doing today! And why is it important?).

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(Hard)Core Algorithm Updates

Kevin Indig

How to find and fix harmful JS issues? On social platforms, however, the changes affect what a single person sees. On Google, they affect what everyone sees - and the revenue of companies. The challenge is you don't see JS problems. The page might look fine but the problem can exist! It’s Google Search.

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7 Reasons Why Yandex Matters for SEO

Neil Patel

Fortunately, by the time we’re done here, you’ll walk away with both an improved site and a strong understanding of what makes this Russian powerhouse of a search engine so unique. What Is Yandex? However, with Yandex, you can see how eligible you are for different result types. That’s just leaving money on the table!

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