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How to Create Your Own Influencer Media Kit (+ Examples from Influencers)

Buffer Marketing

  Many brands and companies are happy to work with creators and influencers with smaller followings, but they’ll likely want to see some proof of your metrics and professionalism before sending you a contract or products.   Let’s dig in and help you land your dream social media collaboration. Enter: a media kit.

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The social media customer service statistics brands need to know in 2022

Sprout Social

What does it mean to have exceptional customer service? Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Website chatbots?

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How to Use DMs for Networking (+ Real-life Examples from 7 Writers)

Buffer Marketing

You’ve probably received dozens of spammy, impersonal direct messages (DMs) in your social media inboxes that you never bothered replying to. Think messages from people who misspell your name, are clearly looking to sell you something you don’t need, or are just copy-pasting text en masse. 

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Digital Asset Management and the knowledge gap: Discovery

Martech

Fact 2: You do not know what you do not know! This is part two of an ongoing series. Part one looked at Fact 1: Digital Asset Management is a metadata engine. If you imagine digital asset management as a chess game, some of us have a base understanding. We may know some tricks for winning quickly against a lesser opponent.

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What Is an NFT? 2023 Cheat Sheet for Marketers

Hootsuite

Executives at most popular social media platforms seem to think so. Here’s everything you need to know about NFTs to take advantage of all the new features the social platforms are launching. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.

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7 Types of Social Media Interactions (and How To Handle Them)

Hootsuite

If your business uses social media to interact with your customers (and at this point, it’s pretty much non-negotiable), you need a plan for handling social media interactions. These days, social platforms play a role in customer service, brand management, sales, and more. What is social media interaction?

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How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

Second step: ask not what your Instagram audience can do for you, but what you can do for your Instagram audience. According to one survey of Canadian Instagram influencers, when asked what the worst thing about the change was, 41% reported that it has resulted in lower engagement. First step: don’t buy them. Trust us.).