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2025 TikTok UK statistics: Growth, demographics & engagement

Sprout Social

TikTok’s popularity in the UK is exploding—and it’s not just Gen Z anymore. Age brackets While Gen Z still makes up the bulk of TikTok’s user base, older millennials, Gen X and Baby Boomers are gradually adopting the platform. Frank is also open to collaboration, so reach out to his PR team linked in bio!

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AI agents for social media: How to use them right now + what you can expect in the future

Hubspot Marketing

Agentic social media AI can handle much of social medias grunt work, things like monitoring sentiment, answering customer questions, or even defusing minor PR flare-ups before they trend (more on that later). Its a natural shift in energy from human to machine. That answer is trickier. And the future will only get more agentic.

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15+ LinkedIn Post Ideas Examples to Inspire Your Content Strategy

SocialPilot

According to the YPulse Survey , over 75% of Gen Z and Millennials share memes. Best Hook Ideas for Creating Free Resource Posts Create FOMO, urgency, or “steal this now” energy. And, try to frame your journey as a movie – with a hero, struggle, and payoff. Best Post Ideas: Meme format with an industry twist (e.g.,

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Marketing

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Marketing

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

Saving time and energy with efficient content production isn’t just good for SEO. Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. Google ranks fifth. That’s right. Not yet convinced?

SEO
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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

Its clever marketing and PR tactics, along with its choice of sponsorships, portray a brand which represents sports, success, and elitism,” according to Roumeliotis. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. The key here is subtlety. They make you feel the emotion.