Sprout Social

MAY 9, 2024

Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. Influencer marketing has transformed how we shop. trillion impressions.

Influencer Marketing 93

Influencer Marketing Market Trends Gen Z Fashion 93

Businesses Grow

MARCH 18, 2024

Community networks are the key to engagement loops (self-sustaining engagement, collective immersion) SXSW 2024 was filled with thrilling brand activations like this 3D spatial computer promotion for a Netflix series. 58% of Gen Z think the more absurd, the cooler it is. 82% say being weird is in. This is already happening.

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

Litmus

FEBRUARY 8, 2024

Generational email preferences and personalization While email has been a tried-and-true marketing channel to reach many target audiences, if marketers want to meet subscribers’ changing expectations across generations, it’s time to evolve the approach. Solicit feedback from disability advocates and groups to guide improvements.

Marketing Strategy 86

Marketing Strategy Gen Z Transform Email Marketing 86

Hubspot Marketing

FEBRUARY 15, 2024

In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. I don’t easily fall for ads or grab products because of marketing tricks. Do I really need it? Not at all.

Branding 124

Branding Fashion Gen Z B2C 124

Martech

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), 64%), the U.K. (59%) Hence, the increasing importance of discounts.

Gen Z 100

Gen Z Customer loyalty Transform Shoppers 100

Search Engine Land

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), 64%), the U.K. (59%) Hence, the increasing importance of discounts.

Gen Z 70

Gen Z Customer loyalty Transform Shoppers 70