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Influencer marketing trends across industries

Sprout Social

Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. Influencer marketing has transformed how we shop. trillion impressions.

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2023 Predictions: Digital media and advertising

Martech

The out-of-home (OOH) space has seen a rapid change, both in the digital transformation of digital out-of-home (DOOH) and the expansion of programmatic DOOH. Brands and their adtech partners are looking for ways to reduce the energy and carbon emissions associated with the digital ad supply chain. Get MarTech! In your inbox.

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What’s Next? Reflections on #SXSW 2024

Businesses Grow

58% of Gen Z think the more absurd, the cooler it is. Consumers control the narrative Sustainability — Advertising eats up a lot of energy. Brain-based computing ( organoid intelligence ) disconnects our need for rare materials and massive energy consumption. 82% say being weird is in. This is already happening.

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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Brands can tap into the same energy with a robust digital presence.

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Marketing Strategies Must Evolve With the Times in 2024

Litmus

Generational email preferences and personalization While email has been a tried-and-true marketing channel to reach many target audiences, if marketers want to meet subscribers’ changing expectations across generations, it’s time to evolve the approach. Hesitation about committing a large portion of their budget to AI startup costs.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Marketing

“This year is going to be transformative!” ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. ” As humans, we tend to say (and believe) this statement about every year.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Marketing

“This year is going to be transformative!” ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. ” As humans, we tend to say (and believe) this statement about every year.

Gen Z 116