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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

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Marketing Automation: What is it, Examples & Tools [2021]

Neil Patel

Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. Pricing starts at $150 per month for unlimited emails, SMS, tracking, and technical support. It’s perfect for content marketing.

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Customer targeting: What it is, how it works, examples, and more

Use Insider

Insider’s 360-degree view has helped companies unify their data, build personalized customer journeys, and execute their marketing plans with extremely fast time to value: Clarins used Insider’s unified customer view to drive a 45% increase in lead capture and a 30x ROI in 12 weeks. Operating systems. And much more.

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Content Creation Robots Are Here [Examples]

Content Marketing Institute

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Rowe Price, Credit Suisse, and USAA. Here’s why.

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Free email marketing tools that will make your day every day in 2021

Litmus

So, how do marketing teams make the most of their time? To get the most out of your email marketing strategy, you need to identify which tactics have the most significant impact, and focus your energy there first. Here are the top trends in email marketing for 2021. Prioritization. Segment your email list.

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Why You Should Build Interactive Tools to Increase Sales

Neil Patel

With just a few minutes of interaction, users get helpful, meaningful results—and you may make a sale. However, you can build many interactive tools and discover at least as many ways you can use them in your marketing strategy. With augmented reality, the user places the product on their face to see how it looks.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan.