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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot Marketing

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Learning the tech and launching a podcast requires time and money, and companies with small marketing teams and budgets can question the ROI. Podcasts reach younger audiences. Podcast listeners are growing fast.

Gen Z 145
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Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Hubspot Marketing

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation.

Gen Z 103
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The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

But it's not just an entertainment hub — it's a powerful marketing tool. According to a HubSpot Blogs report of 500+ video marketers, almost half ( 48% ) of marketers plan to increase their investment in YouTube this year. While many marketers find success on YouTube for different reasons, its large user base ( 2.6

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The 7 Building Blocks of a Solid Content Marketing Plan

Rock Content

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Understand your audience. Understand your audience.

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How to Effectively Use Memes in Your Content Marketing

Neil Patel

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Memes Entertain Your Audience. million followers.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Product reviews. Source: Wyzowl. Quick Takeaways.

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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Marketers land 66% more qualified leads through video marketing. Wyzowl observed that 98% of the viewers watch videos explaining the product or service. Around 77% of marketers create video content for IGTV.