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The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Best Channels for Long-Form Video. Instagram Video.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

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How Video Can Humanize Your Brand in 2022 & Other Insights from Wistia's CEO

Hubspot Marketing

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways. Analyze Your Results.

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Is Your TikTok Audience a Different Avatar?

Digital Marketer

Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.? Their demographics are primarily youngsters and millennials; GenZers and Millennials still make up the bulk of the TikTok audience. Click Here.

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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Marketers should take heed of this pivotal trait.

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A Guide to Increasing Video Advertising Engagement 

Bannerflow

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Gen Z 52